MediaDailyNews Issues for March 2011
MediaDailyNews - Thursday, March 31, 2011
CBS Local, CityGrid Partner For Online, Mobile Ads
Betty White Gets New NBC 'Rockers' Show
General Motors Makes Hall Of Fame
Social Media Increases Popularity For TV Viewer Comments
National CineMedia: Revs Up 12%, Adds Affiliate
Bravo Ad Sales Up, New Programming to Expand
African-Americans Watch Most TV, Asians Least
Weather Channel Premieres 'Edge' On 4 Screens
MediaDailyNews - Wednesday, March 30, 2011
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
Mediabrands Restructures Global Ops
Mad Men's Weiner Battling With AMC's Proposed Cuts
Forecast: TV Regains Hefty Ad Levels
Spark Named Dairy Queen's Media AOR
Diginet Crackle Airs Free TV, Movies
SapientNitro Is AOR For Skoda Auto Russia
ABM Unveils New Business Plan
CBS, Swatch Partner To Wrap NYC Subway Cars
Univision Loses Another Top Executive
MediaDailyNews - Tuesday, March 29, 2011
TV Station Groups Post Huge Gains
WB Offers 'Harry Potter' On Facebook
Kaplan To VP, Bravo Ad Sales Research
Hoop Dreams: NCAA Viewers Up 11%
SMG Multicultural Ups 2 Execs
Stratacache, SapientNitro Partner for DO, Customer Engagement
FX Gets Back Into the Sports Game
Telemundo Sponsors Entry In Indycar Series
MediaDailyNews - Monday, March 28, 2011
How to Make TV Even Better
Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike
Curran To VP, Revenue, Cox Media
Chiller Scares Audiences With New Movies
FBN Joins Nielsen, Still Trails CNBC Rival
Popular Baseball Players Score With Brand Marketers
Cox To Editorial Director, Future Plus
Slacker Radio To Air ESPN
Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
Netflix Model Holds, Shares Rise
MediaDailyNews - Friday, March 25, 2011
Local TV Ads Surge Back In '10
MPG Wins Transitions Optical Duties
McClatchy Bows Group Deals On Newspaper Sites
Adult Swim, Pizza Hut Want Viewers To Create Spots
Gerber Joins ABC To Handle Sales, Marketing Cross-Platform
Agencies: Japanese Disaster Impacting Auto, Electronics Spending
The Hub's New Season Unveils 9 Original Shows
Mag Bag: Bloomberg Launches Media Group
Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews - Thursday, March 24, 2011
Broadcast Losing Ground, Cable Gains
Hallmark Channels Positioned Under Crown Media Networks
Rosenfeld To Zoom Research Director
Cartoon Network Debuts 13 Shows, New WB Partnership
Domino's Pizza Wins Grand Ogilvy Award
Cover Story: Athlon Mags Launch Online Platform
Weather Channel, Home Depot Launch Addressable Ads
'NCIS' Powers CBS Tuesdays
Nielsen To Rate Fox Business Network
MediaDailyNews - Wednesday, March 23, 2011
IFC Adds New Shows, Reviews 'Onion News Network'
Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
Agency Gets New Name: Wong, Doody, Crandall, Wiener
Digital Editions: Different Ads, Same Circulation
Mattes To VP/Account Director, Halo
Marketing Insights: ARF To Establish NeuroStandards Project
Harmelin Goes Nuts, Lands Blue Diamond
EnVu Partners With Mall Owner For Interactive DO
Emotional Radar: Ipsos, Innerscope Team For Biometrics
NBCU Ups 2 Veteran Execs: Blanchard, Cardinale
'Dancing' Glides Into Strong Position
Univision Taps Lazarus To Head Sales For Its New Networks
Showtime Keeps Current Series Episodes Off Netflix
MediaDailyNews - Tuesday, March 22, 2011
Local Digital Ad Revs To $42B By 2015
WSJ.com Winning Formula: Target Female Readers
'Scholastic Parent & Child' Names Wellington Group Publisher
NCAA 'Madness' Online Viewing Up 47%
NBC TV Relies On 'Talent' And 'Voice'
Ken Kolb Direct New RLTV Agency
Peterzell To Head Ketchum's Entertainment Practice
TV Land Greenlights 3 Original Series
MediaDailyNews - Monday, March 21, 2011
Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
The ARF at 75: Championing the Role of Research in Advertising Effectiveness
Aegis Prudently Eyes Possible Acquisitions
GOP-House Votes To End NPR Funding
NCAA Tourney Nets Highest Ratings In Decades
'Prairie's' Keillor To Retire In 2013
In Syndication, 'Men' Stands Out
March Madness Records 22% Uptick In Net, Mobile
Lincoln Offers Free 'NYT' Access
Microsoft Splits Media Operating System Between SMG, Incumbent UM
MediaDailyNews - Friday, March 18, 2011
Forecast: U.S. Ad Spending Rises 3.7% in 2011
Study Shows TV Streaming, Cord-Cutting Increasing
'NYT' Launches Digital Subs, Big Question Is Revenue
Project: WorldWide Acquires Partners + Napier
Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
Total Auto Ad Spend To Grow 6.4%
Disney Kids Networks Profits By Sponsorship Model
Mag Bag: ASME Announces Digital Ellie Winners
Thank You, Mr. Sulzberger
« Previous Entries