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Broadcast Losing Ground, Cable Gains
Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters of the 2010-2011 TV season. ...Read the whole story
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Hallmark Channels Positioned Under Crown Media Networks
Hallmark Channel's corporate parent has announced a new name -- Crown Media Networks -- and a new logo. The company also unveiled its upcoming programming slate for 2011-12, including 25 original movies. ...Read the whole story
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Cartoon Network Debuts 13 Shows, New WB Partnership
As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over the next year. It's also kick-starting a partnership with Warner Bros. and DC Entertainment. ...Read the whole story
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Cover Story: Athlon Mags Launch Online Platform
Athlon Sports is launching a new online group-buying platform which allows college sports fans to get their teams on the cover of Athlon's college football preseason magazine. The effort partners with Facebook and Moontoast. ...Read the whole story
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Weather Channel, Home Depot Launch Addressable Ads
Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 seconds, the retailer will sponsor a segment that will offer gardening and lawn care tips, customized by region. ...Read the whole story
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'NCIS' Powers CBS Tuesdays
In a switch of their rerun modes, it was CBS' turn to rule the roost on Tuesday night over Fox. CBS' "NCIS" helped power the network to an overall night win. ...Read the whole story
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Nielsen To Rate Fox Business Network
Following the recent debut of "Lou Dobbs Tonight," Fox Business Network said it would become Nielsen rated, allowing media executives to assess its ratings against rival CNBC. ...Read the whole story
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