Friday, March 25, 2011
  • Local TV Ads Surge Back In '10

    Confirming many reports of a strong comeback, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year. Syndication TV slipped in 2010 -- 2.8%, to $4.1 billion -- partly reflecting lower-priced upfront deals set in 2009. ...Read the whole story

  • McClatchy Bows Group Deals On Newspaper Sites

    McClatchy Co. is creating its own online group-buying service, which will operate separately from its partnership with Groupon. McClatchy said the Groupon partnership will continue, however, even as it introduces what appears to be a competing service. ...Read the whole story

  • Adult Swim, Pizza Hut Want Viewers To Create Spots

    Following up on bigger TV efforts where marketers get viewers to produce TV commercials, Turner's Adult Swim late-night block is partnering with Pizza Hut to encourage fans to create a special summer spot. ...Read the whole story

  • Gerber Joins ABC To Handle Sales, Marketing Cross-Platform

    Adam Gerber, who has ample experience on the traditional media side and recognized early the potential in online video, has joined ABC. As vice president of sales development and marketing for the network, he will look to craft broader multiplatform deals across multiple ABC properties. ...Read the whole story

  • Agencies: Japanese Disaster Impacting Auto, Electronics Spending

    It may seem as small consequence compared to the human tragedies that have befallen Japan since an earthquake and tsunami wreaked havoc on the devastated island nation, but the natural disasters are also wreaking havoc on the ad budgets of Japanese brands, especially imported cars, in the U.S. Cutbacks in ad spending will hit Japanese automotive and electronics brands, according to a survey of 20 major agencies conducted March 16 & 17 by media planning and buying software supplier Strata. ...Read the whole story

  • The Hub's New Season Unveils 9 Original Shows

    The Hub, the fledgling kids/family network from Discovery and Hasbro, will debut nine original new shows, including a limited series featuring an animated Warren Buffett, who also provides the voiceover. ...Read the whole story

  • Mag Bag: Bloomberg Launches Media Group

    Bloomberg LP, which publishes Bloomberg Businessweek and Bloomberg Markets, unveiled plans to launch a new, integrated media group combining all its properties. ...Read the whole story

  • Life Imitates Ad: Calif. Town Becomes 'Raisinets City'

    Sun Life Financial has been running a clever spot where a couple of ingenuous marketers ask to have the name of an Idaho resort town changed to Sun Life Valley. Nestle got the marketing tactic done in real life. ...Read the whole story