• Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike by Erik Sass

  The cinema advertising industry outpaced most other media last year in terms of revenue growth with total revenues rising 12.7%, from $584 million in 2009 to $658 million in 2010, according to the Cinema Advertising Council. ...Read the whole story

• FBN Joins Nielsen, Still Trails CNBC Rival by Wayne Friedman

  Fox Business Network is still a work in progress -- now 3.5 years old. But it's grown; up 14% among 25-54s. It still trails CNBC by wide margins. ...Read the whole story

• Popular Baseball Players Score With Brand Marketers by Wayne Friedman

  A big baseball market and big names can secure players big deals when it comes to marketers -- whether they are popular players, like Derek Jeter, or retired, like Cal Ripken, Jr. Nielsen says advertisers spend more than $1 billion a year on athletic endorsements. ...Read the whole story

• Slacker Radio To Air ESPN by Erik Sass

  Slacker has struck a deal with ESPN to make ESPN Audio content available on Slacker Personal Radio, including "Mike & Mike in the Morning" and "SportsCenter." ...Read the whole story

• Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth by David Goetzl

  Univision has waited eagerly for validation for its excitement about the U.S. Census results to indicate massive growth in its potential audience. Results on Friday showed the number of U.S. Hispanic residents soared 43% since 2000 to 50.48 million. ...Read the whole story

• NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined by David Goetzl

  Turner and CBS said viewership for Thursday's first batch of Sweet 16 games improved on last year by 14%, as the NCAA tournament moved into its second week. One sure reason: all four games were shown in their entirety in every market. ...Read the whole story

• Netflix Model Holds, Shares Rise by David Goetzl

  A Goldman Sachs analyst still believes Netflix's market position leaves it in good stead. Showtime and Starz said they would restrict programming Netflix can make available through online streaming, a sign Netflix may face uphill battles in acquiring content. ...Read the whole story

• Curran To VP, Revenue, Cox Media
• Chiller Scares Audiences With New Movies
• Cox To Editorial Director, Future Plus

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