• TV Station Groups Post Huge Gains by Wayne Friedman

    For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing performance levels of the 1980s and 1990s. ...Read the whole story

  • WB Offers 'Harry Potter' On Facebook by David Goetzl

    When Warner Bros. began making films available on Facebook, one take was that it offered no credible threat to Netflix short-term. Now the studio is adding five more films to its movie list, including two in the "Harry Potter" series and "Inception." ...Read the whole story

  • Hoop Dreams: NCAA Viewers Up 11% by Wayne Friedman

    Although comparisons are difficult, CBS Sports and Turner Sports say the big NCAA Men's Basketball event has seen its best results in six years. Overall, total average viewers in the tournament are up 11% to a Nielsen preliminary 9.4 million from 8.5 million a year ago. ...Read the whole story

  • Stratacache, SapientNitro Partner for DO, Customer Engagement by Erik Sass

    Two companies -- digital OOH firm Stratacache and marketing-services firm SapientNitro -- are partnering to help clients in select industries engage customers via digital signage and in-venue displays. ...Read the whole story

  • FX Gets Back Into the Sports Game by David Goetzl

    FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game of the week this fall. ...Read the whole story

  • Telemundo Sponsors Entry In Indycar Series by David Goetzl

    Telemundo believes it has a new way to drive ratings. The broadcaster is sponsoring an entrant in the IndyCar circuit this year, splashing its logo on one of the cars. From a sales perspective, there is potential for Telemundo to offer clients co-sponsorship opportunities. ...Read the whole story

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