Thursday, March 31, 2011
  • CBS Local, CityGrid Partner For Online, Mobile Ads

    CBS Local Digital Media, which aggregates CBS TV and radio station Web sites from around the country, is partnering with CityGrid Media, which delivers local ads to hundreds of third-party Web sites and mobile apps, to offer advertisers access to their combined local digital networks. ...Read the whole story

  • Betty White Gets New NBC 'Rockers' Show

    NBC wants to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, who has helped make TV Land's "Hot in Cleveland" a comedy hit, will host a hidden-camera show on the network. ...Read the whole story

  • Social Media Increases Popularity For TV Viewer Comments

    TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five online U.S. adults -- 43% -- have gone to the Web to comment, post, or read something about a TV show. ...Read the whole story

  • National CineMedia: Revs Up 12%, Adds Affiliate

    National CineMedia, the nation's largest cinema advertising company, saw revenues grow 12.3% last year to $427.5 million, according to the company. This increase was due mostly to a 13.2% increase in ad revenue, which grew from $335.1 million to $379.4 million over the same period. ...Read the whole story

  • Bravo Ad Sales Up, New Programming to Expand

    On the backs of soaring ratings, Bravo said ad sales are flourishing and it will continue to bulk up its original programming. The network said ad revenue grew 20%-plus in the last year, partly due to 150 new advertisers in 2010. ...Read the whole story

  • African-Americans Watch Most TV, Asians Least

    African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. African-Americans were at 7 hours and 12 minutes per day, and Asians were at 3 hours and 14 minutes. ...Read the whole story

  • Weather Channel Premieres 'Edge' On 4 Screens

    The Weather Channel will attempt a multiscreen roadblock with the debut of its "From the Edge with Peter Lik" series on Thursday. The show about a photographer capturing natural beauty will simultaneously be available on the network,, a mobile platform and the Weather Channel's iPad app. ...Read the whole story

  • General Motors Makes Hall Of Fame

    The American Advertising Federation is inducting General Motors into the Advertising Hall of Fame Wednesday night during ceremonies in New York City. GM joins Procter & Gamble Co. as the only corporations selected in the federation's 62-year history. ...Read the whole story