• Upfront: Cable Nets Expected To Take In $9.2B by David Goetzl

    A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market at large. Volume for the cable market is projected to jump about 15% over a year ago. Cable is expected to take in total dollars on par with the Big Four broadcast networks for the first time, with both at $9.2 billion. ...Read the whole story

  • MediaBank Lands Burrell, First Deal Blending Agency And Market Systems by Joe Mandese

    MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement to handle Burrell Communications, a multicultural agency specializing in the African-American marketplace, and an important part of Publicis Groupe. The deal is significant because it is MediaBank's first agency deal covering both traditional back-office media data processing services, as well as new "marketplace" products it has developed in an effort to change the way agencies plan and buy media. ...Read the whole story

  • TV Ads Hit $69B In '10, Digital Viewing Up by Wayne Friedman

    With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for marketers -- including online video usage and social media on broadcast sites. ...Read the whole story

  • HD Commercials Lag At Local TV Stations by Wayne Friedman

    Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say the problem is lack of acceptance of HD ads -- especially from local TV stations, which lag the national TV networks. ...Read the whole story

  • Mag Bag: Conde Nast Toys With Free Tablet Editions by Erik Sass

    Conde Nast is experimenting with free editions of some magazines as a way of building traffic. The May issue of Wired is being made available for free with sponsorship from Adobe. ...Read the whole story

Follow MediaPost