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Publicis: Toyota Will Deliver U.S. Expectations
Despite some initial concerns that the Japanese earthquake and tsunami would affect production in the auto category, Publicis chief Maurice Levy said last week his understanding is that the U.S. market should hold up well. ...Read the whole story
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Jane Harman Takes Over Director Role at 'Newsweek' Daily Beast
In a move which suggests continuing commitment to the venture, Jane Harman -- the widow of Sidney Harman, a former congresswoman and now president and CEO of the Woodrow Wilson International Center for Scholars -- will assume the role of director on the board of directors for The Newsweek Daily Beast Company. ...Read the whole story
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Broadcast Falters, But NBA Scores For TNT
The NBA early-round playoffs have performed for TNT. So far, TNT's nine telecasts, since starting last weekend, have garnered a 36% gain -- to an average 4.37 million viewers. ...Read the whole story
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3D Net Promotes 3D Technology Via 'Qube'
A new 3D network may have found a way to get the audience to spread the word about the benefits of 3D: a show about 3D. Airing monthly on 3net, "In the Qube" focuses on facets such as films, games and technology. ...Read the whole story
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DirecTV VOD Releases Movies 60 Days Post-Release
DirecTV started up its controversial "premium VOD" film service on April 21 with a marketing campaign for Sony Pictures Entertainment's "Just Go With It." ...Read the whole story
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Green Marketing Could Grow Financial Services
Financial services companies may want to take another look at green marketing initiatives, which may have been overlooked during the economic crisis, according to new research from Mintel. ...Read the whole story
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