• Yahoo Buys IntoNow, Focuses On Interactive TV by David Goetzl

    Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV. IntoNow, which went live in January, recently inked its first advertising deal with Pepsi. ...Read the whole story

  • CEO Berner Exits 'Reader's Digest' by Erik Sass

    After four eventful years with the company, Reader's Digest Association president and CEO Mary Berner is leaving the company. She will be succeeded in both top spots by senior vice president and CFO Tom Williams. Randall Curran, who was recently appointed to the RDA board of directors, will assume the role of chairman. ...Read the whole story

  • Netflix Soars In Net Income, Subscribers To Rival Cable by Wayne Friedman

    Film and TV service Netflix continued its roaring business growth for the first quarter in terms of profitability, revenues and subscribers. The Internet and mail-order rental film and TV company -- now at some 23 million customers -- nearly doubled its net income, up 87% in 1Q. ...Read the whole story

  • MSNBC Pushes Political Expertise 'Forward' by Wayne Friedman

    NBC's news channel MSNBC offers up the next level of its "Lean Forward" campaign -- featuring another round of commercials shot by filmmaker Spike Lee. The new messaging will run in theaters this summer. ...Read the whole story

  • TLC Showcases Royal Wedding On TV, Digital Billboards by David Goetzl

    TLC is using the Royal Wedding as its sort of "Shark Week," stuffing its prime-time schedule with all aspects of the nuptials. The network will simulcast on a Times Square billboard as it airs the wedding live Friday. ...Read the whole story

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