• Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November by Joe Mandese

    In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace currency as the rest of the local U.S. TV marketplace. Nielsen Tuesday said that effective with its November local TV measurement cycle, all local ratings for Hispanic programming will be based on the Nielsen Station Index (NSI), which is the same sample used to measure all of the U.S. local English-language TV outlets. ...Read the whole story

  • upfront ABC: 13 New Fall Shows, Major Comedy Push by Wayne Friedman

    ABC wants to turn around an uneven year with a big slate of 13 new series and a marketing strategy to spread out program starts throughout the season. The network is seeking programs with more male viewers to complement its heavy influx of affluent women viewers. ...Read the whole story

  • ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time by David Goetzl

    ESPN will debut an advertising opportunity during NASCAR races that could resonate with viewers. With a split screen, they won't miss any sudden Jimmie Johnson challenges to Kyle Busch due to a commercial interruption. ...Read the whole story

  • Time Warner Boosts VOD, Banks On BlackArrow by David Goetzl

    Time Warner Cable, which is interested in boosting ad revenues for its video-on-demand offerings, has made an investment in BlackArrow, a firm that powers dynamic ad insertion in VOD. ...Read the whole story

  • Mag App Users Sharing Key Info With Publishers by Erik Sass

    While the iPad has only been around for just over a year, and Apple only introduced a subscription sales model in February, there is positive data suggesting that a large proportion of mag app users are willing to share contact information with magazine publishers -- overcoming a major obstacle to marketing magazine subscriptions for the device. ...Read the whole story

  • Pizza Hut Serves Up 'MythBusters' Episode by David Goetzl

    Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that builds off an online contest. The network conducted a poll for viewers to select a "myth to bust." The winner is the subject of the June 1 episode. ...Read the whole story

  • 'Dancing, Castle' Propel ABC's Season End by Wayne Friedman

    Sprinting towards the finish of the TV season, a number of shows improved ratings results because of season finales on the next-to-last Monday night of the season. But ABC conquered all with "Dancing With the Stars" and "Castle." ...Read the whole story

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