MediaDailyNews
Wednesday, May 18, 2011
  • Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Panel In November
    by Joe Mandese

    In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace … Read the whole story

  • ABC: 13 New Fall Shows, Major Comedy Push
    by Wayne Friedman

    ABC wants to turn around an uneven year with a big slate of 13 new series and a marketing strategy to spread out program … Read the whole story

  • ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
    by David Goetzl

    ESPN will debut an advertising opportunity during NASCAR races that could resonate with viewers. With a split screen, they won't miss any sudden Jimmie … Read the whole story

  • Time Warner Boosts VOD, Banks On BlackArrow
    by David Goetzl

    Time Warner Cable, which is interested in boosting ad revenues for its video-on-demand offerings, has made an investment in BlackArrow, a firm that powers … Read the whole story

  • Mag App Users Sharing Key Info With Publishers
    by Erik Sass

    While the iPad has only been around for just over a year, and Apple only introduced a subscription sales model in February, there is … Read the whole story

  • Pizza Hut Serves Up 'MythBusters' Episode
    by David Goetzl

    Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that builds off an online contest. The network conducted a poll for viewers to … Read the whole story

  • 'Dancing, Castle' Propel ABC's Season End
    by Wayne Friedman

    Sprinting towards the finish of the TV season, a number of shows improved ratings results because of season finales on the next-to-last Monday night … Read the whole story