Thursday, May 19, 2011
  • Aegis Calls U.S. 'Most Sophisticated' Media Market, Shows Results Of Focusing On It

    If there was any doubt in the advertising and media services industry that the U.S. once again is leading innovation and growth, it was laid to rest this morning during presentations made by top executives of Aegis Group, the London-based agency holding company that helped shift Madison Avenue's continental focus to the other side of the Atlantic more than a decade ago. Aegis, which sparked the unbundling of U.S. media services agencies by importing its Carat unit stateside in the late 1990s, and bringing with it a Western European orientation toward communications planning, and accountability-based research systems, now believes the ... ...Read the whole story

  • Search Ads Galvanize Local Media: $8B By 2015

    Local media will get a big shot in the arm in coming years from local search advertising revenues. Revenues are expected to jump over 50% in the next four years, rising to $8.2 billion in 2015, per BIA/Kelsey. ...Read the whole story

  • CBS Slates 5 New Shows, Touts Stability

    As usual for CBS over the last few years, the network didn't have much room on its fall schedule and will launch just five new shows next season -- as well as bringing back the high-profile "Two and a Half Men." Executives are promoting the net's programming stability, but say they are eager to draw more female viewers. ...Read the whole story

  • TBS, TNT Promote Original Programs, O'Brien's Success

    TBS used the upfront to announce that "Major Crimes," a spinoff of "The Closer," will debut on TNT in 2012. Other TNT dramas include "Falling Skies" with Noah Wyle. TBS is pushing comedy "The Wedding Band" next year, as well as the game show "Pyramid." ...Read the whole story

  • Magazine Consortium Unveils Digital Newsstand

    Next Issue Media, the consortium formed by five major magazine publishers to help manage the transition to digital distribution, unveiled a preview of its forthcoming "digital newsstand" available exclusively on Samsung's Galaxy Tab 7.0. ...Read the whole story

  • Belo Copes With Auto Ad Losses

    Belo CFO Carey Hendrickson said the station group has experienced cancellations by auto advertisers related to the trouble in Japan, but not at an unanticipated level. That has "remained within our initial expectations." ...Read the whole story

  • Discovery US Hispanic Unveils Lineup

    Discovery US Hispanic is blitzing media buyers with an array of new and returning Spanish-language programs for Discovery en Español and Discovery Familia, including original content as well as Spanish-language versions of popular content from almost a dozen other Discovery channels. ...Read the whole story