Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The … Read the whole story
To understand agencies, it is necessary to understand the motivations that marketers -- both individuals and groups within larger organizations -- face on an … Read the whole story
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas … Read the whole story
Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the … Read the whole story
The advertising rebound benefited the out-of-home industry even during the traditionally slow winter months, with total advertising revenue increasing 4.2% from $1.32 billion in … Read the whole story
Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big … Read the whole story
The way to a prospective luxury automobile-buyer's heart may be through their stomach. With that in mind, Infiniti is partnering with Time Inc. and … Read the whole story
Aflac is melding marketing and hiring and using its NASCAR relationship en route. The insurer, which recently found a new voice for its signature … Read the whole story
After acquiring Blockbuster for $320 million, out of bankruptcy court, Dish Network is using the new asset as a marketing tool. It's offerning new … Read the whole story