Tuesday, May 24, 2011
  • TiVo Adds Hulu Plus To Offerings

    TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has added Hulu Plus to its 3 million TiVo subscribers, who also have access to Netflix, Blockbuster, Amazon Instant Video and YouTube services. ...Read the whole story

  • Conde Nast Ideactive Markets Digital Capabilities

    Conde Nast is launching a new division specializing in marketing services, called Conde Nast Ideactive. The high-end publisher is looking to win marketing budgets not normally spent on magazine advertising by offering a diverse array of creative and digital services. ...Read the whole story

  • General Mills Supports NBCU 'Healthy' Initiative

    General Mills has returned as a sponsor of NBC Universal's second annual "Healthy Week." Its Yoplait brand will feature short messages and program content that runs on its cable networks. ...Read the whole story

  • MRI: Some Big Drops In Magazine Readership

    While the trend was hardly universal, a number of major magazines saw their print audiences decrease between spring 2010 and spring 2011, according to Mediamark Research and Intelligence. The drops were particularly pronounced in specific categories, including automobile and celebrity titles. ...Read the whole story

  • 'Billboard' Makes Music For ABC

    With CBS already done with its Sunday finales of a week ago, it was ABC's turn this time to grab a win -- the last Sunday night of the season -- but it came via the return of "The Billboard Music Awards." ...Read the whole story

  • Aflac Signs As Heisman Trophy Sponsor

    Insurer Aflac will become a sponsor of the Heisman Trophy as it increases its college football affiliation. The company has sponsored an in-game "Aflac Trivia" question for some time. Aflac will leverage the relationship on a grassroots level with its agents. ...Read the whole story