The upfront deal-making has begun. Fox closed a significant amount of business, with CPM rates up in the 11% range, sources said. Fox is using the anticipated success of the coming "X Factor" this fall to fill its coffers. ...Read the whole story
Media buyers say Fox is initially asking 14% increases on the CPMs to get at least 11% to 12% closing price increases. ESPN is actively pursuing deals for NFL and college football. ...Read the whole story
One of the most notable success stories in 2011 comes from American Express Publishing, which said it expects total ad pages to increase 10% in the first half of the year compared to the same period in 2010, while advertising revenue should be up 15%. ...Read the whole story
Cabler USA Network has partnered with Entertainment Weekly and premium ice cream maker Haagen-Dazs to promote its summer original lineup nationwide. They are also sponsoring cities guides in 10 select destinations. ...Read the whole story
Bloomberg TV says the takeover of NBC by Comcast has created a "news neighborhood" factor in the placement of cable channels. In Seattle, Bloomberg is far up the dial versus its rivals. ...Read the whole story
Going into Redbox pricing territory, the newly revamped Blockbuster says thousands of films will now be available on a one-day movie rental basis, priced as low as 99 cents. ...Read the whole story
The McClatchy Co. has finally sold a 14-acre parcel of waterfront land, including the headquarters of The Miami Herald, to a Malaysian resort developer for $236 million. Some of the monies will shore up the newspaper's pension plan. ...Read the whole story
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