• Initiative Consolidates Innovation Teams, Puts Them Under Digital

    Interpublic's Initiative unit is trying an innovative approach to its disparate array of innovation units: rolling them up. In the hope that the sum of the parts will be greater than the whole, Initiative has consolidated three separate operating units focusing on innovative approaches to planning, buying and executing media - the quirky named Amphibian, the aptly named Innovations and its apparently named Digital units - into one umbrella organization that will be headed by former Innovations chief Dave Rosner. ...Read the whole story

  • Oprah Wraps TV Show, Laser Focus On OWN

    Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as her involvement moves to full throttle. "I wouldn't bet against me," she told a national cable event. ...Read the whole story

  • Bloomberg Taps Morse To Kick Up Net's Game

    Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the gap with CNBC. Andrew Morse, with a lengthy career at ABC News, will report to Bloomberg Media Group CEO Andrew Lack in the role. ...Read the whole story

  • NHL's 'Guardian Project' Strikes Marketing Deal With NBCU

    Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with NBC Universal. Each superhero represents one of the National Hockey League's 30 teams. ...Read the whole story

  • Mag Bag: Meredith Shutters 'ReadyMade'

    Meredith Corp. is closing ReadyMade magazine and cutting 75 positions companywide, reflecting "ongoing weakness in the home category/marketplace." The bimonthly DIY closed after 10 years in print. ...Read the whole story

  • Puck Up: NHL Cup Final Scores Top Numbers

    Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the final game of the event over the last two years. ...Read the whole story

  • JWT Gets Into Start-Up Game, Sponsors TechStars NY

    WPP's JWT New York is getting into Madison Avenue's start-up game, announcing a sponsorship of the summer program of TechStars New York, which kicks off July 11. ...Read the whole story



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