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TRAnalytics Turns 'Stories' Into Marketing Dollars
A new version of TRA's Media TRAnalytics -- the research tool that marries second-by-second data with consumer purchasing data -- will provide TV networks with "stories" to help identify opportunities for marketers. ...Read the whole story
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New Metric Measures Ad Effectiveness, Distracting Influences
Are TV viewers tuning away from your commercial to another channel, or other activity? Millward Brown and Kantar Media say they have developed an "enhanced commercial measurement" that can analyze creative and media placement of commercials on a second-by-second basis. ...Read the whole story
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Comcast Lets Networks Program Remind Alerts
Media Storm, the agency with a slew of entertainment clients, said it is looking to extend the effectiveness of network promos by taking advantage of a new Comcast function. Remind Record gives viewers a heads-up when a show is about to begin. ...Read the whole story
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Zoom Adds 3 Fitness Chains, Hundreds of Venues
Zoom Media and Marketing, which operates a network of digital and static signage reaching health clubs and nightlife spots, has partnered with three more fitness chains around the world. It has added hundreds of venues to its existing global network, concentrated in North America and Europe. ...Read the whole story
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Comcast Rebrands NBC Owned Stations
Comcast's group of 10 owned NBC stations, which took on an "NBC Local Media" umbrella to emphasize expansion into new platforms, is switching to NBC Owned Television Stations. ...Read the whole story
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