• Cable Suffers Customer Loss, Telco Up 24% by Wayne Friedman

    Cable TV distribution continues to lose customers in the top 15 markets, with telco companies sharply rising and satellite TV companies seeing little change. For cable, the New York market dropped 3.4% and Los Angeles sank 4%. ...Read the whole story

  • The New 5% Solution: Tech Projects Vs. Media Campaigns by Joe Mandese

    CANNES, FRANCE - A team from Publicis and word-of-mouth marketing shop Contagious Communications made a case during a presentation at the Media Lions festival here this morning for a new 5% solution for the advertising industry -- one earmarking budgets for new ideas and technologies not otherwise classified. ...Read the whole story

  • Mobile Ads To Hit $4 Billion By 2015 by Wayne Friedman

    Much of mobile advertising spending will be locally targeted in four years -- and higher-priced. Locally targeted mobile ads will have a 70% share ($2.8 billion) of the expected $4 billion in overall U.S. mobile ad spending by 2015, per BIA/Kelsey. ...Read the whole story

  • Time Out: Media General Institutes Furloughs by Erik Sass

    Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days of unpaid leave in the second half of 2011. ...Read the whole story

  • FBI's $50K Campaign Captures Fugitive by David Goetzl

    The TV campaign that led to the capture of criminal mastermind James "Whitey" Bulger cost the FBI no more than $50,000. The bureau had budgeted $45,000 to buy about 350 spots in 14 markets, and an additional $5,000 for production of the 30-second ad that was used. ...Read the whole story

  • Cablevision Weighs In on iPad Debate by David Goetzl

    Cablevision tipped investors off last month that a lawsuit could be coming from programmers objecting to their networks being streamed live on iPads. On Thursday, Viacom made that a reality, filing suit to force the cable operator to yank the likes of MTV and BET from the service. ...Read the whole story

  • Heavy Medal: OMD Takes Most Cannes Lions by Joe Mandese

    CANNES, FRANCE -- There are Media Lions winners. And then there are Media Lions winners. On Wednesday, we reported that the top prize, or Grand Prix, for the 2011 Cannes Media Lions went to South Korea's Cheil Worldwide for a brilliant out-of-home media campaign for Tesco's Homeplus stores. Today, we can report that following a post-analysis of the winners in all categories, Omnicom's OMD unit was the most "medaled" media network at this year's Cannes festival. ...Read the whole story

  • Mag Bag: 'Taste of Home' Cooks Up 'MasterChef' by Erik Sass

    As part of a promotion for the second season of Fox's "MasterChef," the show's producers have partnered with Taste of Home publisher Greendale to create a new, co-branded Taste of Home MasterChef bookazine for distribution in grocery store chains and mass retailers the first week of July. ...Read the whole story

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