In a media-buying first, Aegis' Posterscope this week rolled out the first application of a promising new interactive out-of-home media technology, "near field communication," … Read the whole story
Tribune Co., struggling to put its finances on a firm footing amid a drawn-out bankruptcy dispute, is restructuring its publishing division. Among other changes, … Read the whole story
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
Sundance Channel, which doesn't take traditional advertising and continues to pursue product placement dollars, has a deal with Subaru, in which one of its … Read the whole story
A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage … Read the whole story
Aegis Group bought a minority stake in mobile technology firm TigerSpike, a proprietary cloud-based delivery platform, to beef up its media services. The company … Read the whole story