Some high-priced cable networks forced some traditional TV dollars in the hands of big digital video players this upfront period. Donnie Williams, executive vice president and chief digital officer for Horizon Media, says some clients shifted 8% to 13% more dollars into premium digital platforms during the upfront. ...Read the whole story
Some sobering news for marketers and media agency executives -- consumer confidence has dropped again -- falling five index points, its lowest since 2009, when the economy tanked. ...Read the whole story
Print advertising is not turning around as the newspaper business moves into the second half of the year, judging by second-quarter results from Gannett Co., which saw both revenues and profits contract due to continuing declines across all major ad categories. Broadcast TV revs were flat. ...Read the whole story
After posting a robust second quarter, Omnicom CEO John Wren said Tuesday that the economic outlook in the U.S. looks less auspicious than earlier in the year and the holding company expects "moderate growth" in the back half of 2011. ...Read the whole story
Media stocks posted some decent gains on Tuesday -- the best results coming to the embattled News Corp. after U.K. government testimony of chairman/CEO Rupert Murdoch. It rose 5.5% after taking a beating for weeks. ...Read the whole story
Total ad pages for monthly magazines declined 7.42% in August 2011 versus the same month in 2010. Some 100 out of 152 monthly titles experienced declines, underscoring the weak recovery in consumer mag advertising. ...Read the whole story
The chief executive at Coca-Cola, one of the world's largest marketers, bluntly said Tuesday that the economy continues to drag in many countries, including the U.S., and the struggles extend beyond low-income individuals. ...Read the whole story
Netherlands-based electronics giant Philips is conducting a global review of both its media and creative assignments. The company spends an estimated $350 million on ads. ...Read the whole story
Marriott International just announced that it has placed the majority of its global media planning and buying business into what it described as a "closed review." ...Read the whole story
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