• Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers by Joe Mandese

    In a surprise development that signals how pressed print media is to compete with the ROI of digital media, one of the biggest publishers of consumer magazines, Meredith Corp., this morning announced an unprecedented plan to begin guaranteeing that their magazine buys will yield an increase in sales of their products or services. The new program, dubbed the Meredith Engagement Dividend, raised the bar for accountability of analogue media, which historically only guaranteed things like audience reach, or soft-and-fussy metrics like "engagement." The program also reveals how far Meredith has evolved from its roots as a conventional magazine publisher into ... ...Read the whole story

  • Apple Source: May Bid For Hulu by Wayne Friedman

    Apple Inc. could be making an unusual bid for the networks'-owned video service Hulu. Apple is considering a move for the popular premium video site, which estimates say could carry a $2 billion price tag. ...Read the whole story

  • Honorary Reporter's Notebook: Comic-Con In The Tablet Age by Tom Siebert

    SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's grown to the size it has through the promotion of movies and television, some of which use comics as their source material, some of which have tangential relationships to comics or animation, and some of which have absolutely nothing to do with comics at all. ...Read the whole story

  • Reporter's Notebook: Comic-Con, Behind-The-Scenes, And On The Street by Ed Martin

    SAN DIEGO - You hear a lot about the 150,000-plus fan-boys and - girls who jam the massive San Diego Convention Center every year during Comic-Con. Most of them carry at least one digital communication device, and as they move through the hundreds of panels and presentations devoted to movies, television series, licensed characters of all kinds, video games, comic books and Web-based content, they furiously pump almost everything they take in right back out via Facebook, Twitter, Foursquare or other social networking platforms. ...Read the whole story

  • Down Under: Havas Buys Controlling Interest In Host by Steve McClellan

    Havas took another step this week to boost its Asia-Pacific presence with the purchase of a controlling stake in Host, Australia's largest independent ad agency. Host's client roster includes Coke and Vodafone. ...Read the whole story

  • NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets by Joe Mandese

    In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-stop buy for reaching consumers in Spanish-language daily and weekly newspapers. The new service, the NNN Hispanic Network, is a new division of the newspaper industry's Newspaper National Network, and is the first set up to explicitly target and package newspapers buys for a multicultural segment of the U.S. population. ...Read the whole story

  • O&M Adds Video Practice For Digital Clients by Wayne Friedman

    Pushing its digital marketing clients content further, ad agency Ogilvy & Mather has formed an interactive unit, Advanced Video Practice. Robert John Davis, who heads the unit, touted the practice as unique: "Views will be maximized if you optimize the multiple forms of search first." ...Read the whole story

  • Verizon Ups FiOS Rolls, Boasts Of Upscale Customers by David Goetzl

    Verizon increased its subscriber rolls for its FiOS TV service in the second quarter at a faster pace than in the same period a year ago. The telco posted a net gain of 184,000 customers, above the 174,000 in the same period in 2010. ...Read the whole story

  • Media Gen Revs Dive Nearly 7% by Erik Sass

    Total revenues at Media General declined 6.8% in the second quarter to $154.8 million. The newspapers were hit hard; the broadcast properties took a lesser slam. Digital, a small part of Media General's business, fared better. ...Read the whole story

  • Dems' Spots Target Hispanics For 2012 Election by David Goetzl

    The Democratic National Committee has launched a campaign for President Obama, targeting Hispanic voters in four swing states. The Spanish-language spot takes a shot at Republicans for wanting to alter Medicare and give tax breaks to the rich, while touting Obama's record with health care, financial aid and cutting taxes. ...Read the whole story

Follow MediaPost