• Songfest: Mobile Entertainment To Hit $54B By 2014 by Wayne Friedman

  Mobile entertainment will see near 20% average compounded growth --- with the bulk of the business coming from music -- by 2014. Estimates peg its growth to $54 billion in the next three years, driven in large part by mobile music. ...Read the whole story

• DO Gets TV Dollars, 44% Shift Spending From TV Budgets by Erik Sass

  Media buyers and planners are embracing digital out-of-home video as a way of reaching consumers who are increasingly on the go and less accessible via other, traditional media channels. ...Read the whole story

• Nielsen Inks Walmart Agreement To Share Data by Steve McClellan

  Nielsen has inked a new agreement with big-box retailer Walmart under which the latter will share sales information with the data and research company. The new data will fill a big gap in Nielsen's offering, given that an estimated 100 million shoppers visit a Walmart each week. ...Read the whole story

• Gannett Taps Goetz As VP, Marketing by Wayne Friedman

  Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becomes vice president of marketing, handling advertising and integrated strategic marketing and reporting to her former boss, Maryam Banikarim. ...Read the whole story

• Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data by Wayne Friedman

  Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media for its consumer viewing data from DirecTV set-top boxes. ...Read the whole story

• Netflix Screens Good Results by Wayne Friedman

  Netflix's second-quarter results show improving numbers when it comes to revenue, income, and the number of subscribers. Netflix profit was up more than 50% in the second quarter of 2011 to $68.2 million. ...Read the whole story

• Greenblatt To Mindshare Gaming Director by Steve McClellan

  With revenues and usage climbing steadily in the sector, WPP's Mindshare North America has appointed Geoffrey Greenblatt to the new position of director of gaming. The shop is the first of the four major GroupM agencies (which also include MEC, MediaCom and Maxus) to create the role. ...Read the whole story

• 'Honolulu Star-Advertiser' To Charge Readers For Online Content by Erik Sass

  The club composed of U.S. newspapers charging for some content online -- already growing dramatically -- just added another big title. The Honolulu Star-Advertiser will begin charging visitors for access to some premium content on its Web site. ...Read the whole story

• Patmore To Regional CEO, G2 Asia Pacific
• AIM Acquires Dominion Enterprises Mags

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