MediaDailyNews
Wednesday, July 27, 2011
  • Synovate Spin-Off Sparks Aegis Takeover Talk

    London-based holding cNow that Aegis Group has agreed to spin off its marketing and media research division Synovate to French research company Ipsos for … Read the whole story

  • A Pure-Play Aegis Plans To Use Cash To Acquire, Not Sell

    Aegis' spin-off of marketing and media research division Synovate to French research company Ipsos for about $859 million gives a bounty of cash that … Read the whole story

  • Gannett Launches Daily 'DealChicken'

    Newspaper publishers are scrambling to get into the group discount business, both through partnerships with existing players and new proprietary services. Gannett Co. has … Read the whole story

  • Internet-Connected TV To Grow 36% By 2016

    New bells and whistles on Internet-connected televisions aren't going to waste: Over 60% of Internet-connected TV households use TV apps at least once per … Read the whole story

  • MSLO Ad Revs Dip Again, Realignment Planned

    Reflecting broader woes in the consumer magazine business, Martha Stewart Living Omnimedia reported that total revenues at its publishing division slipped 3.4% to $34.1 … Read the whole story

  • Comcast, NBC Adopt Dynamic Ads For VOD

    Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots … Read the whole story

  • Advertisers Ask Court To Dismiss 'Browser Sniffing' Case

    CBS, Microsoft, Mazda and McDonald's have asked a New York court to dismiss a lawsuit alleging illegal "browser sniffing" brought against them earlier this … Read the whole story