• Synovate Spin-Off Sparks Aegis Takeover Talk by Steve McClellan

    London-based holding cNow that Aegis Group has agreed to spin off its marketing and media research division Synovate to French research company Ipsos for $859 million, speculation is mounting about the fate of the pared down, pure-play media services holding company, and especially on the prospects for a new round of takeover attempts. ...Read the whole story

  • A Pure-Play Aegis Plans To Use Cash To Acquire, Not Sell by Joe Mandese

    Aegis' spin-off of marketing and media research division Synovate to French research company Ipsos for about $859 million gives a bounty of cash that the pure-play media services agency holding company says it will use to sure up its financial stability and also become the acquirer, not the target of other agencies (see related story in today's MediaDailyNews. ...Read the whole story

  • Gannett Launches Daily 'DealChicken' by Erik Sass

    Newspaper publishers are scrambling to get into the group discount business, both through partnerships with existing players and new proprietary services. Gannett Co. has launched DealChicken, a group discount platform drawing on the company's considerable local sales force. ...Read the whole story

  • Internet-Connected TV To Grow 36% By 2016 by Wayne Friedman

    New bells and whistles on Internet-connected televisions aren't going to waste: Over 60% of Internet-connected TV households use TV apps at least once per week. Right now, Netflix and YouTube dominate the TV app landscape. ...Read the whole story

  • MSLO Ad Revs Dip Again, Realignment Planned by Erik Sass

    Reflecting broader woes in the consumer magazine business, Martha Stewart Living Omnimedia reported that total revenues at its publishing division slipped 3.4% to $34.1 million in the second quarter of 2011, due to "continued volatility in the print advertising market." ...Read the whole story

  • Comcast, NBC Adopt Dynamic Ads For VOD by Wayne Friedman

    Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots running prior to and after a show will be subject to dynamic ad insertion. ...Read the whole story

  • Advertisers Ask Court To Dismiss 'Browser Sniffing' Case by Steve McClellan

    CBS, Microsoft, Mazda and McDonald's have asked a New York court to dismiss a lawsuit alleging illegal "browser sniffing" brought against them earlier this year. But so far all the court has done is combine their case with a separate suit that Bose brought against Internet ad agency Interclick. ...Read the whole story

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