• Universal McCann Unit Customizes Big Ideas by Steve McClellan

  Universal McCann's North America Custom Division has a single mission: penetrate media company bureaucracies beyond the normal buyer-seller contact point. The main idea is to forge deeper relationships that produce "big ideas," usually consisting of tailor-made content for individual clients. ...Read the whole story

• Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise by Joe Mandese

  Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a majority of agency executives responding said their ad budgets were increasing. Strata claims to process about $50 billion worth of media transactions for agencies each year. ...Read the whole story

• Fox Slows Online Viewing, Dish Subscribers See All Shows by Wayne Friedman

  Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has similar arrangements coming from Fox's other cable, satellite and telco TV distributors. ...Read the whole story

• Leverage Creativity: Hoffman To Starcom Chief Experience Officer by Wayne Friedman

  Starcom USA has created a new position -- a chief experience officer. And the agency has tapped veteran senior executive Leo Burnett and Campbell Mithun media executive Jonathan Hoffman for it. ...Read the whole story

• 56% of Americans Check Online News Daily by Erik Sass

  Americans are news junkies, and online is the best place to get their fix. Some 56% of respondents to the Ongo survey said they go online once or twice a day for news, with approximately a third going online three or more times per day. ...Read the whole story

• Synovate Buy Gives Ipsos More Muscle, Stature In Market Research by Steve McClellan

  With its acquisition of Synovate, Paris-based Ipsos will leapfrog into the No. 3 spot among global market research firms, according to Inside Research, the newsletter that tracks the industry. ...Read the whole story

• Interpublic Reports Healthy Gains On Tough Comps by Joe Mandese

  Interpublic this morning reported an 8.0% gain in overall revenue, and a 4.7% increase in "organic" revenue for the second quarter. That brings the agency holding company's organic growth rate for the first half of 2011 to 6.8%. ...Read the whole story

• 3D Has Yet To Click For Home Viewers by Wayne Friedman

  Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from portable devices -- continues to grow. ...Read the whole story

• RLTV Taps Plum TV's Gryncwajg
• Lin TV Earns 5% Rev Boost
• Sharpie Launches Back-To-School Campaign
• Bealle Joins Mediasmith As SVP, NY

Recent Most Read Stories

• Digital TV Video Biz Is Booming
• Initiative Wins Amazon's Global Media Account
• Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
• Media Storm Inks Ad Buying Deal With Videology
• Former IPG Exec Pahade Named Poptent CEO
• Sony Debuts Marketing Campaign For 4K TV Sets
• Traditional Radio Revs Flat, Digital Revs Up 9%
• Clear Channel Outdoor Unveils Consumer Networks
• Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
• Mars Contract Suit Against Y&R Continues

Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• More Issues »