Wednesday, August 24, 2011
  • GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide

    General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in the U.S., according to Kantar Media. It's the first consolidation review the auto giant has conducted since 2005, when Publicis Groupe's GM Planworks, then a dedicated GM media planning unit, beat incumbent MediaWorks. ...Read the whole story

  • Downgrade: Broadband Adoption Linked To TV Cord-Cutting

    More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. Thirteen percent of consumers who have broadband connections have made cutbacks within the last 12 months -- with another 9% to come. ...Read the whole story

  • WPP Shops Travel U.S. For $200M Tourism Win

    A group of WPP agencies has been awarded a $200 million global U.S. tourism account. The assignment includes creative, media, public relations and brand consulting. It is designed to drive economic growth and job creation in communities across America. ...Read the whole story

  • Hack Job: Analysts Claim Murdoch Faces 'Enemies'

    The News of the World phone-hacking scandal will not be without long-term consequences for News Corp.'s businesses in both the U.S. and U.K., according to analysts from Needham & Co., who issued a strongly worded warning that the company is under attack by "powerful enemies" in both countries. < ...Read the whole story

  • Digital TV Users Expected To Shift To Tablets

    Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 -- over 200 million people -- impacting video entertainment. ...Read the whole story

  • Carlos Slim Ups NYTCO Stake

    Mexican billionaire Carlos Slim Helu, who has been called the world's richest man by Forbes, recently put some more of his vast wealth into The New York Times Co., increasing his total stake in the newspaper publisher to 7.3%. ...Read the whole story

  • ABC Promotion Set For Liftoff

    ABC will let fly an experiential-marketing stunt to give its drama "Pan Am" some wind at its back in advance of its Sept. 25 launch. The network is taking a model of one of the airline's first-class cabins on a mall tour starting this week. ...Read the whole story

  • Gamba Joins NBC-Owned Station Group

    NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese A. Gamba becomes senior vice president of marketing for the group. ...Read the whole story

Content Marketing's 'Now' Revolution

Content is king. Brands need to dynamically create alternative forms of content across various mediums in order to ensure meaningful engagement with consumers. ...More