• Carat Shaves Global Ad Outlook, Digital Remains Key Driver by Joe Mandese

  Citing "global macro-economic factors, natural disasters and political instability," Aegis' Carat unit has downgraded its global ad spending outlook, but still expects worldwide ad spending to expand at a healthy rate in 2011. Carat said it has reduced its 2011 forecast by seven-tenths of a percentage point, and that worldwide ad spending is now expected to expand by 5.0% vs. 5.7% in its previous forecast. ...Read the whole story

• WPP's Joule Wins Paramount, Opens Mobile Shop In L.A. by Joe Mandese

  Joule, the mobile media agency that is part of WPP's Tenth Avenue unit, this morning announced it has expanded into the West Coast, and opened a Los Angeles office due to its recent win of Paramount Pictures' mobile media account. ...Read the whole story

• Aegis Earnings Reveal Media Strongest Contributor To Growth, Continues Targeted Acquisitions by Joe Mandese

  Citing "excellent results" in North America and across "faster-growing regions," Aegis Group this morning reported strong first-half results. Aegis, which has just spun off most of its Synovate research operations to Ipsos, said its organic revenues grew 7.8% excluding Synovate. Including Synovate, it said organic revenues rose 7.3% for the first half. ...Read the whole story

• WPP Reports Organic Rev Growth Up 6% by Steve McClellan

  WPP reported an 8% revenue gain on a constant currency basis to slightly more than $7.6 billion for the first half of 2011, while organic revenue growth, a key industry metric, was up 6.1%. ...Read the whole story

• Warner Bros. Moves Media Planning, Buying From MediaCom To OMG by Steve McClellan

  Warner Bros. is moving its media planning and buying assignment -- valued at $800 million, per Kantar Media -- to the Omnicom Media Group from MediaCom, a unit of WPP's GroupM, without a formal review. ...Read the whole story

• Summer Is Bonanza Media Time For Kids by Wayne Friedman

  Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked whether they allowed kids to consume "much more," those results rang up a 23% number for some parents; and 24% when it came to video games. ...Read the whole story

• Nielsen Gets MRC Accreditation in Puerto Rico by David Goetzl

  Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in Puerto Rico allows for overnight ratings with demographic information attached. ...Read the whole story

• Media General Speeds Through NASCAR's 'Bristol' by David Goetzl

  Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up 80-plus stations. ...Read the whole story

• Captivate Appoints Hagerty CRO by Erik Sass

  Captivate Network, which operates digital displays in elevators and other locations in corporate office buildings, has named Patrick Hagerty, ex-Newsweek publisher, its chief revenue officer. ...Read the whole story

• Aegis Acquires Russia's Master Ad, Will Join Posterscope
• ION, PMC Team For Cross-Platform Service
• 3net Premieres Original Kids' Shows

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Previous Issues

• Tuesday, Jun 18, 2013
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