Interpublic's Universal McCann has hired Barbara Pelham as executive vice president and global managing partner for the shop's MasterCard account, a key client. MasterCard … Read the whole story
Havas Sports & Entertainment, a unit of the Paris-based Havas, is developing the sports part of its offering in the U.S. with the hiring … Read the whole story
Out-of-home advertising revenue grew faster than the economy (as well as many other media) in the second quarter of 2011, rising 4.5% to just … Read the whole story
Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" … Read the whole story
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a … Read the whole story
ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage … Read the whole story
Departures, the high-end lifestyle magazine from American Express Publishing, is jumping into the e-commerce arena with its new "eExclusives" campaign, which lets readers buy … Read the whole story