• UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide by Steve McClellan

  Interpublic's Universal McCann has hired Barbara Pelham as executive vice president and global managing partner for the shop's MasterCard account, a key client. MasterCard consolidated its media assignment -- with estimated spending of more than $500 million worldwide -- with UM late last year. ...Read the whole story

• Havas Bulks Up its U.S. Sports Marketing, Rothenberg Heads Unit by Steve McClellan

  Havas Sports & Entertainment, a unit of the Paris-based Havas, is developing the sports part of its offering in the U.S. with the hiring of Mark Rothenberg. He will take the new post of senior vice president for sports. ...Read the whole story

• Out-of-Home Revenues Jump 4.5% by Erik Sass

  Out-of-home advertising revenue grew faster than the economy (as well as many other media) in the second quarter of 2011, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. ...Read the whole story

• Oulvey Takes Over Twentieth TV Sales, Brand Integration by David Goetzl

  Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group. ...Read the whole story

• MTV's Video Music Award Sponsors Push Cross-Platform Integrations by David Goetzl

  Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

• Summer TV: Fox Leads Prime-Time, CBS Overall by Wayne Friedman

  This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a year ago. Close on its heels, ABC is next at 2.27 million, down 9% versus a year ago. NBC is making music with "The Voice." ...Read the whole story

• ABC Bans 'Idiot Brother' Movie Spot by Wayne Friedman

  ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage and urination. ...Read the whole story

• Mag Bag: E-Commerce Arrives At 'Departures' by Erik Sass

  Departures, the high-end lifestyle magazine from American Express Publishing, is jumping into the e-commerce arena with its new "eExclusives" campaign, which lets readers buy products from big retail and brand advertisers like Saks Fifth Avenue, Akris and Brunello Cucinelli. ...Read the whole story

• GAC Kicks Off 'Living Country' Campaign
• Workhouse Named AOR For Grupo MYT

Recent Most Read Stories

• CW Adds 5 Dramas To Fall Schedule, New Clear Channel Deal
• CW's Strategy: Year-Round Originals, Digital Reach
• Van Wagner Partners With CineSport For Online Video
• Comedy Central Goes Dark To Simulcast New Radio Channel
• Ethnic Viewers Vary On TV, Music Usage
• USA Looks To Make Comedy King In The New Season
• Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site
• Activists Crowdsource Tribune Bid To Prevent Koch, Murdoch Buy
• 'Tonight' Still King Of Late-Night TV
• Cross-Eyed On Social Media

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
• More Issues »