• 2015: Business Shifts More $ From Trad To Emerging Media by David Goetzl

    A new report says small- and medium-sized businesses will continue to shift marketing dollars away from traditional outlets to more measured and emerging media. By 2015, the group will be spending 30% of their budgets in the so-called traditional realm, down from 52% last year. ...Read the whole story

  • Havas Tallies $1B In Revs, Bolstered By Dell, Pfizer Biz Wins by Steve McClellan

    Havas, the Paris-based advertising holding company, reported first-half revenues of just over $1.1 billion, up 5% -- with a 10% gain in consolidated net income to $80 million. ...Read the whole story

  • WPP Eyes DAC To Strengthen Asian Portfolio by Steve McClellan

    WPP is negotiating with Asatsu-DK Inc., Japan's third-largest ad shop, to buy its minority stake in digital ad shop Digital Advertising Consortium for an estimated $43 million. WPP and other ad-holding companies are bulking up on their Asian-Pacific assets, given projected growth in the region. ...Read the whole story

  • Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev by Erik Sass

    With the U.S. Hispanic population growing, Spanish-language news media has fared better than its mainstream (English-language) counterparts, according to Pew Research Center. This continues to be the case despite the number of Hispanics born in the U.S., who are more likely to be bilingual or primarily English speakers. ...Read the whole story

  • Condé Nast Aggregates Popular Content With Social Sidekick by Erik Sass

    Condé Nast is set to unveil a new online service, Social Sidekick, which aggregates the most popular online content from some of its high-end fashion and lifestyle magazines, drawing on editorial content from W, Glamour, Self, Teen Vogue and Lucky and Style.com. ...Read the whole story

  • NBC's WCAU Multicasts ACC Football by David Goetzl

    In a sign of broadcasters continuing to experiment with multicast channels, the NBC station in Philadelphia will offer the ACC conference football games this year, which would have been unlikely without such real estate. ...Read the whole story

  • CNN Acquires iPad App Zite by Mark Walsh

    CNN said it had acquired Zite, the company behind the personalized iPad magazine and news app of the same name that competes with Flipboard. The Zite app pulls together content tailored to a user's interests from a variety of sources, including news articles, blogs, social media and videos and presents it in a magazine-like format. ...Read the whole story

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