• Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys by Joe Mandese

    A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising and media buys, Nielsen Wednesday began informing clients about a major snafu with the one that generates GRPs for the multibillion television advertising marketplace. Nielsen said the glitch has been generating incorrect data for most of this year for GRPs and the reach and frequency estimates used as the basis for most TV advertising plans. Nielsen said the problem is under investigation, but some agency executives already believe it could lead to big problems with their ... ...Read the whole story

  • News Corp Nixes 'Simpson' Channel, Big Hopes For FX by Steve McClellan

    News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the company has great expectations for FX, claiming it has the revenue and profit potential of a TNT or a USA. ...Read the whole story

  • Aegis CEO Forecasts Single-Digit Growth Through 2016 by Steve McClellan

    While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said that so far, advertisers are not cutting back on planned 2011 budgets. He sees slower growth in North America and Western Europe, but expansion in Brazil, China and Russia. ...Read the whole story

  • Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform by Joe Mandese

    Days after it became known that one top neuroscience-based marketing researcher was on the block, another announced a multi-million dollar round of funding that it will use to accelerate its growth, including the development of a new platform making it easier to take its biometric measurement systems into the field, and potentially, globally. Boston-based Innerscope Research Wednesday said the new platform, which is currently being beta tested by some clients, could begin rolling out by the end of the year. ...Read the whole story

  • Netflix, Discovery Nets Team For 2-Year TV Deal by Wayne Friedman

    Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one is with Discovery Communications. ...Read the whole story

  • Hulu To Invest $375M In Content by David Goetzl

    Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's backers for having the "courage to actually invest in this crazy thing" several years ago and to continue to give it freedom to innovate. ...Read the whole story

  • Advertisers Remain Cautious, Stick To 2011 Budgets: WPP by Steve McClellan

    While advertisers are sticking to their 2011 budgets, for now, WPP CEO Sir Martin Sorrell told a crowd of investors and analysts in New York Wednesday afternoon that "the watchword is caution." Speaking at the Goldman Sachs Communacopia Conference, Sorrell noted that WPP will be starting its 2012 budget process soon, with an eye toward keeping expenses flat next year. ...Read the whole story

  • U.S. Seeks Info On News Corp. Corruption by Erik Sass

    News Corp. is facing the threat of further legal action in the U.S. Federal prosecutors from the U.S. Department of Justice are seeking information about possible corrupt practices by the company in Britain, which may be actionable under the Foreign Corrupt Practices Act. ...Read the whole story

  • Romano To Telemundo President by David Goetzl

    Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. The role includes oversight of the broadcast network, 14 stations and a production studio. ...Read the whole story

  • Netflix Defends Price Hike As Price Of Doing Business by Wayne Friedman

    Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. Part of that change is the creation of Qwikster to handle its DVD business. ...Read the whole story

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