• Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory by Steve McClellan

  Despite current worries about the near-term economic outlook, a new study from consultant Bain forecasts that the global economy will expand at a 3.6% annual rate for the foreseeable future, resulting in the world Gross Domestic Product swelling to $90 trillion by 2020 -- 40% larger than it is today. ...Read the whole story

• Star Search: Burnett's Video Co. Joins Forces With Youtoo by Wayne Friedman

  A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- VIMBY (Video in My BackYard) is joining forces with Youtoo, a cable network of 15 million homes that launched this week. ...Read the whole story

• Trust But Verify: Marketers Doing More Agency Evaluations by Steve McClellan

  According to a new report analyzing marketer-media agency business relationships, the frequency of formal agency evaluations is increasing. At the same time, the report found, the shift in agency compensation toward more performance-based models is escalating. ...Read the whole story

• Dance To It: Coke Searches For Campaign Star by David Goetzl

  Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading a video to a Coke microsite. ...Read the whole story

• 'Dawn's Light: Digital Promo Targets 'Twilight' Fans by Wayne Friedman

  Digital movie ticket company Fandango says it has witnessed a eye-popping 57% click thru rate from a special email sent out earlier this month to previous "Twilight" consumers for "The Twilight Saga: Breaking Dawn, Part 1." ...Read the whole story

• ESPN To Use Research Tracking Day-In-The-Life Of Media Consumers by Joe Mandese

  ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. The system, dubbed USA TouchPoints, was developed by New York-based Media Behavior Institute, which is licensing a methodology that has been made popular in Europe. ...Read the whole story

• Mag Bag: Tablets, Digital Editions Booming by Erik Sass

  On the new frontier of the magazine industry: Amazon debuted a new tablet computer to compete with Apple, while Hearst reported strong circulation growth for its digital editions, among other digital-related news. ...Read the whole story

• TV Programming Gets 'High' On Facebook by Wayne Friedman

  More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. Digital Distribution called "Aim High" will run on Facebook, and as part of its story line, will add specific elements of Facebook users into the show. ...Read the whole story

• Bayer Puts U.S. Media Assignment In Review by Steve McClellan

  Bayer has kicked off a review of its U.S. media assignment, just two years after consolidating the account with Interpublic's Initiative, sources confirmed. Spending on the account is estimated to be $350 million to $400 million, per sources. ...Read the whole story

Recent Most Read Stories

• Digital TV Video Biz Is Booming
• Initiative Wins Amazon's Global Media Account
• Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
• Media Storm Inks Ad Buying Deal With Videology
• Former IPG Exec Pahade Named Poptent CEO
• Sony Debuts Marketing Campaign For 4K TV Sets
• Traditional Radio Revs Flat, Digital Revs Up 9%
• Clear Channel Outdoor Unveils Consumer Networks
• Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
• Audio Killed the Radio Star

Previous Issues

• Tuesday, May 21, 2013
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• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
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• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
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