January 25, 2023
Monday, October 24, 2011
Advertising on social networks soared during the first half of the year, jumping 20% in the U.S. and 12% in the U.K., according to … Read the whole story
A group of leading scientists and academic researchers and educators met late last week with representatives of Madison Avenue to see if they could … Read the whole story
- COMMENTARY
When entertainment executives at ABC's "Grey's Anatomy," MTV's "16 and Pregnant" and ESPN's "Bass Masters" integrate public service messages into the content of shows, … Read the whole story
In his continuing effort to modernize McCann Worldgroup, Interpublic's flagship agency network, CEO Nick Brien has brought in a digital agency veteran to run … Read the whole story
The nation's largest newspaper publishers all reported continuing declines in advertising revenues in the third quarter of 2011, bringing a barrage of bad news … Read the whole story
Meredith Corp. is continuing its strategic move into the agency business with yet another investment, this time taking a stake in Iris Worldwide, an … Read the whole story
Canoe Venture's initial addressable and interactive advertising efforts have been found to improve consumer engagement for brands and brand recall. There was a 29% … Read the whole story
Contentious carriage negotiations with DirecTV could force Fox's cable networks off the satcaster by Nov. 1. Fox channels affected would be FX, National Geographic, … Read the whole story
No "Oprah Winfrey" for syndication this year. So what's left for other shows? Plenty. For the first three weeks of the season, five of … Read the whole story
