MediaDailyNews
Wednesday, October 26, 2011
  • Check-In: MEC Wins Marriott's Media Assignment

    Hotel chain Marriott has awarded WPP's MEC its global media planning and buying assignment following a consolidation review that began in July, the client ... Read the whole story

  • Dear Bev, What Career Advice Do You Give Recent Grads?

    Turns out a lot of the advice I give isn't really age-specific. It applies equally to the recent grad or anyone in a job ... Read the whole story

  • Rich Media Boosts Mobile Ads

    Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for ... Read the whole story

  • Facebook Is Serious TV Rival

    Facebook is closing in on being a mass medium -- just like TV. More consumers use Facebook during work-day hours, 9 p.m. to 5 ... Read the whole story

  • Broadcast Race Tightens, Fox Leads

    Now five weeks into the new season, Fox is still on top among the key viewers advertisers want most -- but the race is ... Read the whole story

  • Fox Adds 2 Operators To Authentication System

    Fox has added two new operators to its effort placing a soft paywall around online streaming of shows, such as "Glee" and "The Simpsons." ... Read the whole story