Hotel chain Marriott has awarded WPP's MEC its global media planning and buying assignment following a consolidation review that began in July, the client … Read the whole story
Turns out a lot of the advice I give isn't really age-specific. It applies equally to the recent grad or anyone in a job … Read the whole story
Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for … Read the whole story
Facebook is closing in on being a mass medium -- just like TV. More consumers use Facebook during work-day hours, 9 p.m. to 5 … Read the whole story
Now five weeks into the new season, Fox is still on top among the key viewers advertisers want most -- but the race is … Read the whole story
Fox has added two new operators to its effort placing a soft paywall around online streaming of shows, such as "Glee" and "The Simpsons." … Read the whole story