• Check-In: MEC Wins Marriott's Media Assignment by Steve McClellan

    Hotel chain Marriott has awarded WPP's MEC its global media planning and buying assignment following a consolidation review that began in July, the client has confirmed. ...Read the whole story

  • Rich Media Boosts Mobile Ads by Erik Sass

    Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for September. Rich media units included video or audio components. Among the results attributed to rich versus standard media by Jumptap, CTR increased 337% for a campaign run by a major retailer. ...Read the whole story

  • Facebook Is Serious TV Rival by Wayne Friedman

    Facebook is closing in on being a mass medium -- just like TV. More consumers use Facebook during work-day hours, 9 p.m. to 5 p.m,. than watch TV. In prime time, however, TV dominates. ...Read the whole story

  • Broadcast Race Tightens, Fox Leads by Wayne Friedman

    Now five weeks into the new season, Fox is still on top among the key viewers advertisers want most -- but the race is much tighter. The network is leading with "New Girl" fans. ...Read the whole story

  • Fox Adds 2 Operators To Authentication System by David Goetzl

    Fox has added two new operators to its effort placing a soft paywall around online streaming of shows, such as "Glee" and "The Simpsons." Mediacom and Verizon FiOS customers can view episodes the day after air, so long as they log in and prove they are paying subscribers. ...Read the whole story

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