• Ad, Cable Execs Debate Demand For Video-On-Demand, Fail To Address Addressability by Joe Mandese

    The cable industry has made big strides getting consumers to use video-on-demand television, but the conversation during an important industry meeting on the subject Tuesday night indicated it's still not enough to stimulate demand from other key stakeholders: advertisers and agencies. Following a presentation showing that consumers are not only embracing programming, but advertising on VOD platforms, some top ad executives questioned whether the cable industry's inroads actually "scale" for big advertisers, and suggested that the real on-demand opportunity may be online, on tablets or in the cloud. ...Read the whole story

  • AAMP Says It's OK To Ramp: VOD Research Finds Even Heavy Ad Loads Are Effective by David Goetzl

    New research from an industry initiative looking to evaluate free video on demand as an advertising platform indicates ads in VOD streams generate about the same level of engagement regardless of the ad load in the programming. ...Read the whole story

  • Agency Chief Zetabytes Dog, Outlines Breathless Pace Of Change by Steve McClellan

    Technology has transformed media and its consumption over the past few years in ways that few people expected. But according to Laura Desmond, Global CEO of Starcom MediaVest Group, the pace of recent change will seem slow compared to the media transformation that will take place by 2020. ...Read the whole story

  • National CineMedia Launches Mobile Ad Network by Erik Sass

    National CineMedia has launched a new vertical mobile ad network targeting on-the-go movie patrons in partnership with Mobile Theory. "The Mobile Movies Network," operated by NCM Media Networks, includes both mobile sites and apps targeting key audience segments at the local city and DMA level, with additional segmentation available based on handset and device, carrier, and daypart targeting. ...Read the whole story

  • Major Broadcasters Ink Social Network Deal by Wayne Friedman

    Looking to raise their digital awareness with the rise of social media, 10 major local broadcast TV groups have made a long-term deal with ConnecTV, a free real-time social network. ...Read the whole story

  • Cumulus Revenues Slip Again by Erik Sass

    The radio business is having a tough second half of the year, with generally weak results from a number of big broadcast groups. This week brought quarterly results from Cumulus, which reported that total revenues slipped 1.9% from $302.7 million in the third quarter of 2010 to $297 million in the third quarter of 2011. Total revenues in the first nine months of 2011 declined 2.5% to $851.3 million. ...Read the whole story

  • Conde Nast Debuts Private Ad Exchange by Erik Sass

    While online ad networks have been criticized by some publishers for driving down the price of display ad inventory, a new alternative is becoming available: private ad exchanges controlled by the publishers themselves. Cond Nast, one of the nation's biggest magazine publishers, unveiled a new private ad exchange created in collaboration with AdMeld, which also powers the exchange. Cond Nast is the first major magazine publisher to launch such an effort. ...Read the whole story

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