The cable industry has made big strides getting consumers to use video-on-demand television, but the conversation during an important industry meeting on the subject … Read the whole story
New research from an industry initiative looking to evaluate free video on demand as an advertising platform indicates ads in VOD streams generate about … Read the whole story
Technology has transformed media and its consumption over the past few years in ways that few people expected. But according to Laura Desmond, Global … Read the whole story
National CineMedia has launched a new vertical mobile ad network targeting on-the-go movie patrons in partnership with Mobile Theory. "The Mobile Movies Network," operated … Read the whole story
Looking to raise their digital awareness with the rise of social media, 10 major local broadcast TV groups have made a long-term deal with … Read the whole story
The radio business is having a tough second half of the year, with generally weak results from a number of big broadcast groups. This … Read the whole story
While online ad networks have been criticized by some publishers for driving down the price of display ad inventory, a new alternative is becoming … Read the whole story