• beverages Pepsi Changes View Of TV Advertising by Steve McClellan

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen -- and utilized -- more like "trailers" for "deeper branded digital experiences." At least that's the view of Shiv Singh, the global head of digital for PepsiCo Beverages, who shared his thoughts on the subject recently on the Harvard Business Review's HBR Blog Network. ...Read the whole story

  • media NBCU Taps Shea As CMO For Special TV, Marketing Efforts by Wayne Friedman

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and Integrated Media, responsible for NBCU's special marketing efforts, including "Women at NBCU," "Hispanics at NBCU," "Green is Universal" and "Healthy at NBCU." ...Read the whole story

  • YuMe Secures $!2M, Earmarked For Connected TV Expansion by Gavin O'Malley

    Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along with Translink Capital. The new funding will be used to expand the company's footprint in the connected TV space here and abroad. ...Read the whole story

  • MTV Tailors Creative To Changing Audience, Digital Trends by David Goetzl

    MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years ago, it found that Generation Y coveted a certain authenticity compared to their Gen X predecessors. ...Read the whole story

  • Omnicom, University Of Georgia Create Ad Fellowship by Steve McClellan

    Several Omnicom Group agencies are teaming with the University of Georgia's Grady College of Journalism and Mass Communications to create a new fellowship designed to sharpen skills in the disciplines of advertising, marketing and public relations. ...Read the whole story

  • Clear Channel Airports Renews AMI Partnership by Erik Sass

    Clear Channel Airports, a division of Clear Channel Outdoor, has renewed its partnership with Airport Marketing Income to deliver experiential marketing and sponsorships to advertising clients targeting air travelers. With partnerships with 148 airports in the U.S. and scores of airports overseas, CCA claims to reach 800 million passengers per year. ...Read the whole story

  • Digital Distraction: College Students Multi-View by Wayne Friedman

    A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like to use digital devices contacting friends and others about the TV shows they're watching. ...Read the whole story

  • Spike To Push Martial Arts With 'MMA Junkie' by David Goetzl

    As it looks to keep itself in the mixed martial arts ring, the Spike network said it would launch a prime-time newsmagazine focusing on the sport in January. The half-hour live "MMA Junkie Live" will be filmed at MTV's Times Square studios with previews of the coming weekend's fights as well as other content. ...Read the whole story

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