• Political Ads To Hit $3.2B, Most In Local TV Buys by Wayne Friedman

    Within the general election window -- Sept. 7 through Nov. 6, 2012 -- Harmelin Media says rates are estimated to rise on average by 10%, due to political advertising. Early-morning and early-fringe dayparts -- those near news programming -- will have the greatest impact on rates: a projected 16% rise. It says early news, prime access and late news dayparts could see rates rise 9%. Viewer fatigue is also expected. ...Read the whole story

  • SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared' by Steve McClellan

    Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech company that enables the sharing of Web pages, to develop and test a new planning and buying metric for assessing the value of shared content online. The new measurement will provide a more precise way to assess how engaged people are with Web content and its importance to them. ...Read the whole story

  • P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations by Steve McClellan

    Tremor, the Procter & Gamble marketing unit that focuses on the so-called "influencer" segment of the consumer base, and word-of-mouth agency Keller Fay unveiled research this week that shows that over 90% of conversations about brands occur in person or on the phone. ...Read the whole story

  • 'Regis' Goes Out WIth A Hefty Ad Bang by Wayne Friedman

    Regis Philbin's last day on ABC's "Live with Regis & Kelly" daytime syndicated show will create a hefty advertising windfall. A 30-second spot in Philbin's final episode, Nov. 18, has been sold for $250,000. ...Read the whole story

  • Digital-Only Readers Make Up 11% Of Magazine Audience by Erik Sass

    GfK MRI just released the results of its first magazine audience survey to measure print and digital audiences. The data indicates that digital magazines have made impressive headway in terms of consumer adoption. More than one out of 10 magazine exposures took place solely on digital platforms, with no print component at all. ...Read the whole story

  • 'San Diego Union-Tribune' Bought By Real Estate Developer by Erik Sass

    One of the nation's larger metropolitan daily newspapers is changing hands. The San Diego Union-Tribune has been sold by Platinum Equity to MLIM, LLC, a company owned by San Diego real estate developer Doug Manchester, for an undisclosed sum. ...Read the whole story

  • Mag Bag: 'Glamour' Scores Social Engagement With SnapTags by Erik Sass

    Glamour's September "Friends and Fans' issue drove substantial social media activity for the magazine and its advertisers through the inclusion of SpyderLynk's "Social SnapTags." ...Read the whole story

  • Honda's Latest SUV Drives Pandora by Erik Sass

    The list of carmakers striking deals with Pandora just got longer with the addition of Honda, which announced its partnership with the online audio platform. The first Honda vehicle to incorporate Pandora Internet radio as a standard feature is the 2012 CR-V, the latest model of Honda's popular compact SUV, which will be available at dealerships across the U.S. beginning Dec. 15. ...Read the whole story

  • The Return Of Bytes & Bites by George Simpson

    39 Bucks Buys a Lot of Netflix... Google Offers, the Internet search giant's daily deals site, launched in Los Angeles, Atlanta, Brooklyn, N.Y., Chicago and ... ...More

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