• Kinetic To Media: No 'Eyes On,' No Ad Budget by Joe Mandese

    In a move that could drop thousands of smaller out-of-home media suppliers from its 2012 media plans, Kinetic, the largest buyer of out-of-home media in the world, says it will no longer place buys with suppliers that don't utilize the industry's new "Eyes On" measurement system. Kinetic, which is a unit of WPP Group, and controls nearly 20 cents of every dollar spent on out-of-home media in the U.S., said it will become an exclusive Eyes On compliant agency effective in January. ...Read the whole story

  • Social Falls Short On Customer Loyalty, Traditional Methods Encouraged by Steve McClellan

    While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney Bowes suggests that their efforts would be better spent in other areas. ...Read the whole story

  • ZO's Big Week: $220M In New Business Wins by Steve McClellan

    Both agencies in Publicis Groupe's ZenithOptimedia network pulled in big wins this week in the new business front. Zenith Media reeled in the Gulf States Toyota regional dealer association media planning and buying account. Sister shop Optimedia corralled the Bridgestone Tire assignment. Zenith will handle both traditional and digital media duties for GST while Optimedia will be responsible for Bridgestone Americas Tire Operations broadcast, print and multicultural media chores. ...Read the whole story

  • TV Online: Expands Search For Material, Access by Wayne Friedman

    Right now, more than 100,000 individual TV episodes and movie titles are available online. But a continuing problem remains: How to find material? There are 19,000 movie titles and 82,000 TV episodes available digitally, according to Tribune Media Services. ...Read the whole story

  • Radio Revs Edge Up Again by Erik Sass

    The radio business is continuing its gradual recovery, with total spending increasing 2% from $4.44 billion in the third quarter of 2010 to $4.53 billion in the third quarter of 2011, according to the Radio Advertising Bureau. For the first nine months of 2011 revenue is also up 2% to $12.89 billion. ...Read the whole story

  • Minority Groups Heaviest Users Of Mobile Net by Erik Sass

    Hispanic, Asian and African-American mobile users are more likely than white mobile users to access the mobile Internet, according to a new study by eMarketer, suggesting that these minority groups are promising targets for mobile marketing and advertising. ...Read the whole story

  • NFL Games Boost CBS by Wayne Friedman

    CBS won its first Thursday night of the season -- possibly with a little help from the NFL Network. The season's second NFL prime-time Thursday night game between the New York Jets-Denver Broncos pulled in 7.1 million, and a 2.9 rating, among 18-49 viewers. ...Read the whole story

  • 'FT' Web App Delivers 1 Million Users by Steve Smith

    The Financial Times' big bet against Apple's in-app subscription model has paid off, to the tune of 1 million users served since its June launch. FT pulled its native iOS app from the Apple App Store shortly after launching a Web App version of the financial newspaper content. ...Read the whole story

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