In a move that could drop thousands of smaller out-of-home media suppliers from its 2012 media plans, Kinetic, the largest buyer of out-of-home media … Read the whole story
While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney … Read the whole story
Both agencies in Publicis Groupe's ZenithOptimedia network pulled in big wins this week in the new business front. Zenith Media reeled in the Gulf … Read the whole story
Right now, more than 100,000 individual TV episodes and movie titles are available online. But a continuing problem remains: How to find material? There … Read the whole story
The radio business is continuing its gradual recovery, with total spending increasing 2% from $4.44 billion in the third quarter of 2010 to $4.53 … Read the whole story
Hispanic, Asian and African-American mobile users are more likely than white mobile users to access the mobile Internet, according to a new study by … Read the whole story
CBS won its first Thursday night of the season -- possibly with a little help from the NFL Network. The season's second NFL prime-time … Read the whole story
The Financial Times' big bet against Apple's in-app subscription model has paid off, to the tune of 1 million users served since its June … Read the whole story