Tuesday, November 22, 2011
  • Former Posterscope President, Finance Director Charged WIth Fraud

    Todd Hansen, the former president of Posterscope USA, the Aegis Group out-of-home ad shop, has been charged by the U.S. Attorney General's office and the Federal Bureau of Investigation with accounting fraud during his time with the agency. James Buckley, the former finance director of the agency, was charged along with Hansen. ...Read the whole story

  • Twitter Campaign Pays Off For AMC Shows

    140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as "The Walking Dead," "Hell on Wheels," and "The Killing," to Twitter and other social media. ...Read the whole story

  • MediaVest Names Kramer President, Client Services

    Sarah Kramer has been promoted to president, client services, at MediaVest USA, effective immediately. In her new role, Kramer will oversee the agency's client services capability focusing on best practices and approaches for client business management. Kramer remains based in New York and will continue to report to Bill Tucker, CEO, MediaVest. ...Read the whole story

  • Majority Of Readers Access Digital Magazine Content, Ads

    Over half of American magazine readers are accessing magazine content and advertising through digital channels, according to Affinity's most recent American magazine study. Out of 187 million American adults who interacted with magazine content and ads in the period covered by the AMS, 54% did so via the Web or mobile platforms, including smartphones, eReaders, tablets and other mobile devices. ...Read the whole story

  • Video Ad Revs Up 20%, TV Services Drive Growth

    Four major countries will see a collective 20% rise in online video revenues this year -- much of this coming from advertising-supported platforms. In Europe, in particular, catch-up TV services have been the key driver of free online TV and movie growth. ...Read the whole story

  • MEDIA Names CMA Finalists: MediaCom Scores 7, Mediahub 5

    MEDIA magazine has announced the finalists for its 2011 Creative Media Awards. Fifty-four campaigns in 18 categories ranging from new and emerging media categories to conventional media to the creation of media-inspired creative content will compete for a coveted CMA award during a ceremony Dec. 13th in New York City. WPP’s MediaCom unit was named a finalist in seven categories, followed by mediahub by Mullen’s five, and Starcom’s four. ...Read the whole story

  • TWC Adds Local Stations To iPad App

    Time Warner Cable wants to add local stations to its iPad streaming app, allowing customers to watch broadcast shows on the devices anywhere in their homes. The cable operator's offering includes a slew of cable networks, but no access to "Modern Family" or "Glee." The cabler hopes to offer the option in New York City in early 2012. ... ...Read the whole story