• TiVo Protects Its Patents, Bets Big On Advanced TV by Steve McClellan

    TiVo's losses in the third quarter were partly due to legal costs that accrued as the company gears up for at least one patent infringement case in January.TiVo CEO Tom Rogers said protecting patents is a key strategic objective for the company. The company is also betting big on providing DVR and other advanced TV services to cable and satellite operators worldwide. ...Read the whole story

  • Sweet Win: UM Scores Ghirardelli Digital by Steve McClellan

    Interpublic Group media shop UM has been awarded the Ghirardelli Chocolate Company's digital agency of record business. The account will be handled out of the UM office in San Francisco, where the client is based. The assignment will be led by Matt Nessier, UM senior vice president, Emerging Media. Total digital annual ad spend for the client is estimated at $3 million. ...Read the whole story

  • Cable Predicted To Grow Double Digits Through 2012 by Wayne Friedman

    U.S. domestic cable advertising revenue will grow by double-digit percentages this year -- but will soften in the ensuing periods. SNL Kagan says U.S. cable networks will see a 14% rise in advertising revenue to $25.5 billion in 2011, but soften to a 10% rise in 2012 to $27.9 billion. ...Read the whole story

  • Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies by Erik Sass

    Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing company, and BluePod Media North America to introduce a new location-based mobile content and marketing program for movie theaters around the country. Cinema Scene's lobby network includes 120 theater locations in the top 25 DMAs. ...Read the whole story

  • Walmart, Ad Council Team On Food Safety PSAs by Erik Sass

    The Ad Council's "Food Safe Families" campaign and Walmart Checkout TV Network are partnering to run TV spots emphasizing the need to avoid food contamination during the holidays. The spots run on TV screens at checkouts at 588 Walmart stores. During that time, it should reach over 50 million customers. ...Read the whole story

  • CBS Sweeps Monday, 'Men' Leads Lineup by Wayne Friedman

    CBS had another easy time in winning Monday prime time among key viewers. But all its shows dropped week-to-week. The top-rated show on the night continues to be "Two and a Half Men," at a strong 5.2/13. ...Read the whole story

  • Verizon FiOS Launches Fidelity-Branded Ticker by David Goetzl

    Verizon FiOS customers don't have be tuned into CNBC to follow the ups and downs of the financial markets. A recently launched app allows stock quotes, charts and financial news to appear on the right side of the screen, while programming runs alongside ...Read the whole story

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