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Aegis: Posterscope Fraud Investigated Since 2009
While the accounting scandal at Aegis Group's Posterscope USA is being reported widely now, in the wake of the arrests of the two former executives allegedly behind it, Aegis discovered that something was amiss back in 2009. And it noted the problems in its annual report. ...Read the whole story
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Year-To-Date: Consumers Spend Nearly $10B Shopping Online
For the holiday season-to-date, consumers have spent $9.7 billion online -- marking a year-over-year growth rate of 14%, according to new comScore data. ...Read the whole story
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'New Girl' Boosts Fox's Hold On Key Adults
Through nine weeks of the new season -- and heading into the holiday season lull of repeats and specials -- Fox is still the leading network among key 18-49 viewers. ...Read the whole story
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Mag Bag: 'Playboy' Is Most "Liked" Mag On Facebook
Playboy is head and shoulders above other magazines when it comes to Facebook "likes," according to the latest data from MagazineRadar, which found 5,582,512 "likes" for the venerable cheesecake purveyor, compared to just 1,770,491 "likes" for Vogue and 1,345,104 for People. ...Read the whole story
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Macy's Thanksgiving Parade Ratings Will Stay Afloat
Ratings for the Macy's Thanksgiving parade have been rising, up in 2010 for the third year in a row, while total combined viewership on the two networks that carry it -- CBS and NBC -- was 12% above the event a decade before. Nielsen said total viewership has been fairly steady for the past two decades, hovering around 30 million. ...Read the whole story
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Better Is Better
The media buying industry is rapidly evolving, and yet many agency systems providers are still struggling to keep legacy reporting systems up to date. ... ...More
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