• TidalTV Taps Korrelate For Offline Sales by Erik Sass

    Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To this end, online video ad platform TidalTV is tapping Korrelate for sales attribution using its census-based O2O (online-to-offline) measurement service. ...Read the whole story

  • ABC Site Offers Free Music Downloads by David Goetzl

    ABC is continuing its emphasis on free music as a promotional platform. Starting Sunday, a gratis download of the "episodic score" in drama "Once Upon a Time" became available on ABC.com for 24 hours. The "music lounge" micro-site was launched in May 2009, offering frequent music downloads, artist information about ABC prime-time series, music videos and the radio network. ...Read the whole story

  • Outcast, USDOT Partner For Driver Safety PSAs by Erik Sass

    Of the fatal incidents resulting from distraction, 18% involved cell phones. In an effort to combat this trend, the U.S. Department of Transportation has partnered with gas station advertiser Outcast to run public service announcements discouraging texting while driving. ...Read the whole story

  • Retails Stock 3D TVs, More Content Expected by Wayne Friedman

    Although there have been some weak overall TV sales activity of late, retailers are continuing to stocked in much more 3D TVs in the third quarter. Why? The expectation is that more 3D TV content is coming. Shipments of 3D LCD TV panels reached 6.6 million units. ...Read the whole story

  • Disney Movies To Run On YouTube by Wayne Friedman

    With all the talk about Netflix being a cable killer, some have forgotten about what is still the biggest digital video platform: YouTube. In a somewhat quiet move, Walt Disney joins other studios in announcing that hundreds of its movies will soon be available in YouTube Movies digital area, such as "Pirates of the Caribbean: On Stranger Tides." ...Read the whole story

  • Good Morning, Vietnam: Dentsu Opens Media Shop by Joe Mandese

    Dentsu, the 110-year-old Tokyo-based agency holding company that is the parent of U.S. agencies 360i and mcgarrybowen, this morning unveiled plans to open a media agency in Vietnam. The new media services agency, which will be called Dentsu Media Vietnam, will open its doors in January 2012, and will operate as part of a network of media shops in Asia known as the Dentsu Media Network. ...Read the whole story

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