Wednesday, November 30, 2011
  • Madison Avenue Expat Wieser Forecasts Ad Industry's 'New Normal'

    In his first official ad spending forecast since leaving the ad industry, Brian Wieser describes Madison Avenue's near-term prospects in tepid terms that are the "new normal," Wieser, who is now a senior research analyst with Wall Street's Pivotal Research Group, previously was the top ad industry forecaster at Interpublic, before joining targeted TV start-up Simulmedia. His forecasts carry a lot of sway in both advertising and financial neighborhoods. ...Read the whole story

  • Visible World Expands Addressable Ads Via Tru2way

    Looking to provide more growth for its addressable advertising efforts, Visible World will link with U.S. cable operators' growing Tru2way technology -- a platform for interactivity and advertising -- with a new software solution. ...Read the whole story

  • WPP Adds Glover Park To D.C. Empire

    WPP has agreed to acquire the Washington D.C.-based Glover Park Group, the latest of several D.C.-based communications firms owned by WPP. Earlier this year, it bought Blue State Digital, the company behind the grassroots online campaign for President Obama. The acquisition is subject to regulatory approval by the Justice Dept. and FTC. ...Read the whole story

  • Adspace Expands to New Malls, Adds Interactive Guides

    One of the nation's leading mall-based digital out-of-home advertising networks is adding new locations and capabilities to its digital lineup. The Adspace Digital Mall Network is introducing interactive mall directories at select malls in its network, while rounding out a 24-mall expansion in 2011 with the addition of large outdoor screens. ...Read the whole story

  • Radio Poised For Modest Growth In 2012

    Total radio advertising revenues will increase 3.5% in 2012 to just under $14.6 billion, buoyed by political advertising in a fiercely contested election year, as well as the continuing growth of digital ad revenues, according to the most recent edition of BIA/Kelsey's quarterly "Investing In Radio" market report. ...Read the whole story

  • Clear Channel's iHeartRadio Remains Ad-Free Till April

    Clear Channel Radio, which has positioned its New iHeartRadio platform as a competitor to Pandora in the digital audio arena, announced Tuesday that iHeartRadio's Custom Stations -- a key part of its competitive strategy -- will remain advertising-free until April 1, 2012. ...Read the whole story

  • Epix Names Iwanowski CMO

    Kirk Iwanowski, who had a 10-year tenure in marketing at Sundance Channel, has taken over as CMO at pay-TV channel Epix. In 30 million-plus homes, the network is a joint venture between Viacom, MGM and Lionsgate, but hasn't quite built the cachet of HBO or Showtime, lagging behind them in original content. ...Read the whole story

  • Sweeps: CBS Wins Total Viewers, But Fox Nabs Key Adults

    Though TV monthly sweeps -- like the one just completed in November -- typically matter little for national TV advertisers, they matter a great deal to many local TV stations that still set their local ad rates during these programming periods. And for that, Fox affiliates can be thankful. ...Read the whole story

  • 'Economist' Reports 1 Million App Readers
  • Telemundo Links Sears, Kmart For 'Una Maid'
  • Ford Adds Slacker Radio With Sync AppLink