Friday, December 16, 2011
  • Gear Shift: WPP Creates Agency For Ford's Lincoln

    In a bid to reinvigorate the brand, WPP is creating a new boutique agency for Ford's Lincoln luxury model. The as-yet-unnamed agency will be based in New York and will be open for business effective Jan. 1. ...Read the whole story

  • TV Budgets Shifting To Video Ad Spend

    A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and significant monies devoted to it are coming from TV budgets, upping the cost per view. ...Read the whole story

  • Publicis' Levy: 2012 Will Be Tough, Agency Must Up Its Game

    Publicis Groupe CEO Maurice Levy told company employees Thursday that 2011 has been a "difficult year" and that it is going to take all the creativity, talent and determination it has to succeed in 2012. He says clients are coping with a demanding, ever-changing media landscape. In early December, sister shop ZenithOptimedia revised its 2012 forecast to 4.7% growth. ...Read the whole story

  • PBS Kids: Ratings Rise Attracts New Sponsors

    The PBS Kids programming block says it has seen a strong ratings rise in nearly every demographic recently versus a year ago. As a result, it's added new sponsors: Stride Rite for "Curious George" and education company Age of Learning for "SuperWhy" and "Wild Kratts." ...Read the whole story

  • TV Guide Network Becomes More 'Network,' Less Guide

    TV Guide Network wants advertisers to know it's becoming a lot more TV and considerably less guide. The cable network, which started as scrolling TV listings "barker" channel, Prevue Channel, has gradually been reformatting itself to become a full-screen entertainment TV network that eschews its TV listings heritage in favor of conventional programming. Based on its negotiations with cable and satellite operators, more than 75% of TV Guide Network's total distribution will be carrying the full-screen version of the channel, dropping its listings scroll altogether, by the end of this year. ...Read the whole story

  • Rovi Taps Carson As CEO

    Rovi Corp., which is seeking to build a robust advanced advertising business, has named Thomas Carson as president-CEO. He succeeds Alfred J. Amoroso, who has been in the role since 2005. ...Read the whole story

  • Robinson Steps Down as NYTCO CEO

    One of the nation's leading newspaper publishers is undergoing a change in leadership, with Janet Robinson's decision to step down as CEO of the New York Times Co., effective at the end of this year. She has been with NYTCO for 28 years. ...Read the whole story

  • Cablevision COO Rutledge Exits

    In a surprising move, Cablevision said COO Tom Rutledge, one of the most respected cable industry executives, will resign later this month from the post he has held since 2004. During his tenure, Cablevision acquired the Bresnan cable system and spun off AMC Networks into a separate company . ...Read the whole story

  • Mag Bag: Amazon Plans Kindle Fire Upgrade
Once A Newspaper Reader...

eMarketer this week reported that in 2011, adult consumers said they spent 65 minutes a day on mobile devices, versus 44 minutes with print media. ...More