An acceleration in the number of TV stations and networks signing up for Nielsen rival Rentrak's audience measurement service has gotten Wall Street's attention, … Read the whole story

Invision, which offers a management system to steward advertising buys, said it will incorporate Nielsen's fledgling online campaign ratings into its TV-heavy product. One … Read the whole story

Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter's tech platform to monitor social media chatter … Read the whole story

Online audience measurement rivals comScore and Nielsen this morning announced a settlement of ongoing patent disputes, resulting in a "cross-licensing agreement," and giving Nielsen … Read the whole story

General Motors has made its first decision in its ongoing global media review: It has cut social media agency Big Fuel, an MDC Partners … Read the whole story

Toy marketer Hasbro may have had more success with product placement in 2011 than any other company. Nielsen data shows its brand integrations accounted … Read the whole story

In the final affirmation that online streaming has changed TV forever -- a process that arguably started when ABC made hits available on iTunes … Read the whole story