January 25, 2023
Thursday, December 22, 2011
WPP has gone on a holiday shopping spree acquiring or investing in six agencies and two technology firms in the last month, most in … Read the whole story
Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better … Read the whole story
The spread of smartphones and expansion of mobile media will help the global mobile ad market grow more than six-fold from $3.4 billion in … Read the whole story
Looking to perhaps curry favor over possible angry TV sports fans, the NBA will offer its pricey out-of-market games to consumers free for the … Read the whole story
Top-rated TV shows like "American Idol" generally will be the top show when it comes to consumer search engine requests. But some surprises continue … Read the whole story
PepsiCo, which had said it would be back in the Super Bowl in February plugging its flagship brand after a year off, said Wednesday … Read the whole story
With the drought and famine in the Horn of Africa getting worse by the day, the Ad Council and U.S. Agency for International Development … Read the whole story
ESPN has reached a deal to turn the Sheraton Hawaii Bowl into a match-up that includes a team from the Mountain West Conference (MWC) … Read the whole story
