• 4As: Costs Rose For Spots; Agency Markup Came Down

    While year-to-year agency costs for commercial production remained close to flat this year, cost increases for the production houses doing the work were a bit higher, while their markup came down slightly, per the 4As. By category, the cost of producing household product commercials increased the most--more than 50%. ...Read the whole story

  • 'X Factor' Sponsors Score Cross-Platform

    Fox's "X Factor" may not have hit the ratings heights as promised to advertisers, but from a digital and social media perspective, the singing competition show was a home run. Sponsors of the show, including Verizon, Pepsi, and Sony Music, got a multiplatform ride: traditional TV and online. ...Read the whole story

  • Sirius XM To Carry All College Bowl Games

    College football fans, rejoice. Those who want to hear the live play-by-play of every single bowl game played during the 2011-2012 college football postseason will do so on Sirius XM Radio, which is planning its first comprehensive coverage of the bowls: 35 games. ...Read the whole story

  • Chevrolet Drives Crowd-Sourced Super Bowl Campaign

    One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm to execute such a campaign. ...Read the whole story

  • Marketers Score With Santa Ads

    Santa still can deliver gifts to marketers. Four spots featuring the icon proved to be among the most effective holiday ads this season, including ones for Apple and Coke. ...Read the whole story

  • 285 Madison Ave. To Repoen, But Y&R Relocating Temporarily While Investigation Continues

    285 Madison Avenue, the headquarters of WPP's Y&R unit, which as been closed since Dec. 14 when a Y&R executive was killed in a tragic elevator accident, will partially reopen for business on Jan. 3, 2012, but the lower floors will not be operating due to an ongoing investigation by New York City's Department of Buildings, requiring Y&R to relocate temporarily to an alternative space at 125 Park Avenue. ...Read the whole story

  • Extinction Now

    Like many people who spend too much time with media, I'm convinced that it will eventually kill us. Perhaps not directly - the disembodied-hand-bursting-through-screen-to-choke-us-senseless scenario ... ...More



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