• New York Times Publishes Correction, Via Email: Retracts Print "Exclusive" Sent To Millions by Joe Mandese

    A day after Chairman Arthur Sulzberger Jr. announced plans to spin-off more than a dozen regional papers as part of the company's "transformation to a digitally-focused, multimedia media company," The New York Times demonstrated how difficult transformations between analogue and digital media sometimes can be, mistakenly sending emails to millions of non-subscribers on the paper's promotion list, offering them an "exclusive" 50% discount on subscriptions to the paper. ...Read the whole story

  • Ad, Media M&A Interest Heats Up: Interactive Agencies Reap Low-End Of Multiples by Joe Mandese

    Advertising, marketing and media executives say they are more likely to either buy or sell a media-related business in 2012 than a similar group of executives said at the same point heading into 2011, according to the 18th edition of an annual survey by media industry mergers and acquisitions adviser AdMedia Partners. The results suggest 2012 could be a healthy year for M&A deals, as companies seek to strategically reorganize their products and services, or divest of properties at what AdMedia described as "strong" multiples. ...Read the whole story

  • Cable 2011: 'Jersey Shore' Heats Up At No. 1 by Wayne Friedman

    This year's most-watched, regularly scheduled adult non-sports cable TV show has a clear winner versus a year ago -- MTV's "Jersey Shore," which significantly boosted viewership and its overall ranking. ...Read the whole story

  • Radio Branding: Budweiser Sponsors Pandora Concert Series by Erik Sass

    The rise of Internet radio is giving alcohol and tobacco marketers a new channel for marketing promotions, as illustrated by Budweiser's sponsorship of a live concert series on Pandora. ...Read the whole story

  • Replay: DCBT Charges TiVo With Patent Violations by Steve McClellan

    While TiVo has slapped a number of big media companies with patent infringement lawsuits -- winning a big one last year against Dish TV, the DVR and interactive TV systems provider has itself been hit with several suits alleging that it has infringed on the patents of others. ...Read the whole story

  • Azteca America Wraps Upfront Sales by David Goetzl

    Spanish-language network Azteca America has wrapped its upfront selling season for commitments running until next fall, increasing volume by 33% to the $40 to $50 million range. The network said it added 17 new national advertisers, including KFC, Microsoft, Sprint, Verizon and Kraft. ...Read the whole story

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