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Kids, Comedy Delivers For Advertisers, Brands
It looks like the cuteness factor -- of kids -- worked well in advertising in 2011, according to new Nielsen research. And for branded integrations, sitcoms appeared to work better than dramas for brand recall. ...Read the whole story
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Rentrak Expands StationView Essentials Across 17 Markets
Rentrak continues its move into TV stations' efforts to find viewership measurement alternatives -- now expanding significantly into more Raycom TV outlets. The TV measurement company announced a broader expansion across the group's stations in 17 markets. ...Read the whole story
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Oscars Push Ad Campaign To Promote Event, Movies
A new ad for the Academy of Motion Pictures Arts & Sciences features the Oscar statuette with the tagline "Life. Camera. Action. Celebrate the movies in all of us." The show will air Feb. 26 on ABC, with 30-second commercial pricing around $1.6 million to $1.7 million -- about the same for the 2011 award ceremony. ...Read the whole story
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NYTCO, Union Reopen Negotiations
Close on the heels of the announcement that longtime CEO Janet Robinson is retiring at the end of the year, the New York Times Co. is seeking to reopen contract negotiations with representatives from the Newspaper Guild, beginning sometime in January. ...Read the whole story
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Obit: Independent Media Services Pioneer Dick Gershon, Dead At 79
Dick Gershon, regarded by many as the father of independent media services agencies, quietly passed away last month. He was 79. ...Read the whole story
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