• Oh, The Humanity, Zeppelin Sponsors Hope To Reach Lots Of Them by Erik Sass

  Zeppelins, once the bombers of WW1 and the luxury airships of the post-war era, have a new mission: corporate sponsorship. It is billed as a unique platform for differentiating a brand and engaging its audience. ...Read the whole story

• Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research by Joe Mandese

  In a push to accelerate the promising field of neuromarketing, Madison Avenue's top research authority today will release findings of a report concluding that, when used properly, neuroscience can be more insightful and effective than "traditional" marketing research. The ARF also is prepping a new study that would utilize sophisticated marketing mix modeling techniques to compare and empirically measure the effectiveness of neuromarketing vs. conventional marketing research methods. ...Read the whole story

• NCM Cracks Digital Da Vinci Code: Master Will Be Seen In HD, In A Theater Near You by Erik Sass

  It is impossible to transport London's National Gallery exhibit "Leonardo da Vinci: Painter at the Court of Milan," given the fragile state of the artwork. Instead, "Leonardo Live" will be shown in NCM movie theaters to showcase the masterpieces in the U.S. ...Read the whole story

• Initiative Wins Another: Roadside Attractions For Media, Digital Marketing by Steve McClellan

  Initiative, the Interpublic Group media agency, has been awarded media planning , buying and digital marketing duties for movie distributor Roadside Attractions after a review, the client and agency confirmed Wednesday. Estimated annual ad spending falls in the $15 million to $20 million range. ...Read the whole story

• Atlantic Media Raids Wall Street Journal Online's Delaney For New, 'Digital-First' Business Pub by Joe Mandese

  The Atlantic Media Co., publisher of well-known analogue print mags such as The Atlantic and National Journal, has hired The Wall Street Journal Online's Managing Editor Kevin Delaney as editor-in-chief of a "digital-first," "global business brand." The company did not specify what that brand is, but said it would launch this year and would provide digital content aimed at "business executives navigating the increasingly complex global economy." In other words, it wants to be another Wall Street Journal knock-off. ...Read the whole story

• Katz Licenses 'TouchPoints,' Will Correlate Radio With Consumer Behavior by Joe Mandese

  Katz Marketing Solutions, the national marketing arm of broadcast and digital media sales rep Katz, has signed an agreement to license the Media Behavior Institute's USA TouchPoints research tracking and correlating consumer behavior and media consumption. ...Read the whole story

• High-Def Channel Gets New Definition: Mark Cuban's HDNet Rebranded AXS TV by Wayne Friedman

  Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency will rebrand Cuban's small cable network HDNet into a bigger new music-entertainment-lifestyle channel. AXS TV is scheduled to debut this summer, building on the content of AEG's live events. ...Read the whole story

• Slingshot Wins $20M Texas Ad Account by Steve McClellan

  The State of Texas has awarded its tourism advertising account to Dallas-based independent agency Slingshot. The shop replaces Interpublic's TM, which had the assignment for about a decade. The shop will promote both domestic and international travel to the state. ...Read the whole story

• Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter by David Goetzl

  Jon Mandel, the longtime top media-buying executive and former chief of a Nielsen arm, has taken over as CEO at PrecisionDemand, a Seattle-based firm that uses direct-marketing techniques to upgrade TV-buying ROI. ...Read the whole story

• Harris: NCIS' Harmon Most Popular TV Star, DeGeneres Now No. 2 by Wayne Friedman

  Looking to more closely align your brands with consumers' favorite TV stars? For the second year in a row, look no further than Mark Harmon of CBS' "NCIS." Ellen DeGeneres and her Warner Bros. "Ellen" syndicated show moved up to second position just behind Harmon. She was in 7th place a year ago. She's also tops with women. ...Read the whole story

• Univision Collects Percentage Of Entravision Sales by David Goetzl

  Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now pay Univision a percentage of all local and national sales generated at a particular station, rather than just a commission on national business. ...Read the whole story

• O&M Acquires Stake In DTDigital
• Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior
• Ire Of Newt: GOP Ads Go 'Positive,' Mostly
• Cannes Adds Branded Content Lion, Names Big Fuel's Savar Chair
• TVB Taps Former MPGer Seaman For Marketing Communications
• Report: HuffPo Readying TV Style News Channel
• Viggle Checks In As Loyalty TV Tool

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Previous Issues

• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
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