Zeppelins, once the bombers of WW1 and the luxury airships of the post-war era, have a new mission: corporate sponsorship. It is billed as … Read the whole story
In a push to accelerate the promising field of neuromarketing, Madison Avenue's top research authority today will release findings of a report concluding that, … Read the whole story
When you're ready to get into a more lasting relationship, broadcast television will be there for you. All the Housewives are still Desperate, the … Read the whole story
It is impossible to transport London's National Gallery exhibit "Leonardo da Vinci: Painter at the Court of Milan," given the fragile state of the … Read the whole story
Initiative, the Interpublic Group media agency, has been awarded media planning , buying and digital marketing duties for movie distributor Roadside Attractions after a … Read the whole story
The Atlantic Media Co., publisher of well-known analogue print mags such as The Atlantic and National Journal, has hired The Wall Street Journal Online's … Read the whole story
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency will rebrand Cuban's small cable network HDNet into a bigger new music-entertainment-lifestyle … Read the whole story
Katz Marketing Solutions, the national marketing arm of broadcast and digital media sales rep Katz, has signed an agreement to license the Media Behavior … Read the whole story
The State of Texas has awarded its tourism advertising account to Dallas-based independent agency Slingshot. The shop replaces Interpublic's TM, which had the assignment … Read the whole story
Jon Mandel, the longtime top media-buying executive and former chief of a Nielsen arm, has taken over as CEO at PrecisionDemand, a Seattle-based firm … Read the whole story
Looking to more closely align your brands with consumers' favorite TV stars? For the second year in a row, look no further than Mark … Read the whole story
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now … Read the whole story