• WPP's MediaCom Raids Havas' Savic To Serve As U.S. CEO by Steve McClellan

  Media agency veteran Sasha Savic has been named CEO of WPP's MediaCom USA, a new position. Savic, who was COO of Havas Media Group, will report to MediaCom North America CEO Harvey Goldhersz. ...Read the whole story

• KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M by Steve McClellan

  PetSmart, the pet supply retail chain, has awarded its media agency assignment to KSL Media after a formal review. The chain spends between $70 million and $80 million on ads annually, according to Nielsen. ...Read the whole story

• 'Idol" Still On Perch, Makes VOD Debut by Wayne Friedman

  Fox's "American Idol" starts up its 11th season as TV's still-biggest show -- although down substantially from a year ago. The day after its season debut the network announced that for the first time, the show would now be available on a video-on-demand time-shifted basis. ...Read the whole story

• Net-Connected TV Fuels 3DTV Popularity by Wayne Friedman

  Lackluster 3DTV sales may be getting an unexpected lift. That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource Consulting. The company forecasts such TVs will comprise 80% of all worldwide TV shipments in three years. ...Read the whole story

• Stop The Presses (Again): Online To Surpass Print Ad Spending This Year by Joe Mandese

  eMarketer just released an updated ad forecast predicting that online would surpass print ad spending this year, and that "digital remains the sole bright spot" for print-based newspaper and magazine publishers for the near future. ...Read the whole story

• UK: Trad Media Spend Dips, Online Ads Favored by Steve McClellan

  In the UK, optimism is falling among business executives, since marketing budgets are essentially flat for the year ahead. But traditional media budgets are taking a hit. That's according to the latest Bellwether Report issued today by the Institute for Practitioners of Advertising. ...Read the whole story

• Mag Bag: 'Men's Fitness' Gets Site Into Shape by Erik Sass

  Men's Fitness is relaunching its Web site, with upgrades including a wider variety of content, such as fashion and sports, and a new format. ...Read the whole story

• WealthTV Goes 3D, Touts Staycation Luxury by David Goetzl

  WealthTV, which offers programming targeting an upscale audience, said it has launched a 3D version. WealthTV said 3D programming will offer a travel theme with a look at the ruins in Machu Picchu and Louvre museum treasures. ...Read the whole story

• Subaru Drives Integration Deal For 'Portlandia' by David Goetzl

  IFC, which is transitioning into an ad-supported network, is going further than spots and dots for the first time with a signature comedy. The network has a deal for its first brand integration for "Portlandia," where Subaru's new Impreza will be baked in four times. ...Read the whole story

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• Media Storm Inks Ad Buying Deal With Videology
• Former IPG Exec Pahade Named Poptent CEO
• Sony Debuts Marketing Campaign For 4K TV Sets
• Clear Channel Outdoor Unveils Consumer Networks
• Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp
• Audio Killed the Radio Star
• Mars Contract Suit Against Y&R Continues

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