• Madison Avenue Turns Acquisitive, Holding Cos. Kick Off Buying Spree

    The agency holding companies have kicked off the New Year with an aggressive buying spree, acquiring a diverse group of companies, including digital and media agencies, research firms and PR shops. ...Read the whole story

  • Super Bowl Videocast Scores Major Ad Dollars

    The NFL is asking for sky-high advertising dollars for the streaming video-cast of the Super Bowl to be aired on NFL and NBC sites. The price tag comes to a whopping $55 cost per CPM -- with big existing NFL sponsors getting first crack at buying the game online. ...Read the whole story

  • Cisco Links In, Take TV Campaign To Social Business Platform

    Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco's intelligent network relates to their business, according to Cisco CMO Blair Christie. ...Read the whole story

  • Cable, Telco Stem Subscriber Losses

    A Wall Street analyst projects cable/satellite/telco operators collectively posted slight growth in the number of pay-TV subscribers in the fourth quarter of 2011, with cable slowing its slide. Miller Tabak's David Joyce said Friday he expects the industry to post a net addition of 19,000 customers, while cable's subscriber loss would be far less than it was in the same period the year before. ...Read the whole story

  • Raycom Takes Stake In My Tupelo, Expands Sports Lineup

    Raycom Media, the station group with a college sports syndication operation, is going into business with Michael Yudin, a producer who launched Carat's branded entertainment group. ...Read the whole story

  • 'Bang' Challenges Falling 'Idol'

    Network television got a lot closer on Thursday night -- sometimes broadcast television's most closely watched night of television -- as CBS gained on Fox. 'Idol' still leads, but numbers were way down, while 'Big Bang Theory' and 'Rob' keep CBS in close pursuit. ...Read the whole story

  • Meredith Brings 'Family Fun' Into Fold

    Meredith Corp. has completed its acquisition of FamilyFun from Disney Publishing Worldwide. The deal covers the magazine, as well as related assets, including special interest publications, the Toy Hopper and other digital magazine applications. ...Read the whole story

  • Manhattan DA Investigates Death Of Y&R's Hart

    A criminal investigation has been launched by the Manhattan District Attorney's office in connection with the death last month of Suzanne Hart, the Y&R executive who died after an elevator malfunctioned at the mid-town offices of the WPP agency. ...Read the whole story



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