• Aetna Juggles Media Planning, Digital Reviews by Steve McClellan

    Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another is focused on a search for a lead digital agency. Separately, Aetna is searching for an agency to lead its B2B advertising. The client spent more than $30 million on ads in 2010, according to Kantar Media. ...Read the whole story

  • Sports TV Ads Solid, Cable Big WInner In 2011 by Wayne Friedman

    TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent on TV from the fourth quarter of 2010 through the third quarter of 2011. Cable TV programmers as a group increased their media dollars substantially. ...Read the whole story

  • Print, Radio Revs Braced For 2012 Declines by Erik Sass

    2012 doesn't hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast from MagnaGlobal, which sees revenue losses for all three media. The declines come amid growing competition from online advertising, as well as continuing economic uncertainty. ...Read the whole story

  • Ad Mobile Codes Proliferate In Magazines by Mark Walsh

    Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation found the number of "mobile action codes" climbed from 352 in the first-quarter issues to 1,899 in the fourth quarter, for a record total of 4,468 in 2011. ...Read the whole story

  • Telemundo Confident In Comcast's Support by David Goetzl

    Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights to the World Cup away from Univision after 2014. ...Read the whole story

  • 'X Factor' To Get Makeover by David Goetzl

    As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more distinctive from the other talent competition series. ...Read the whole story

  • Activists Push Public Alcohol Ad Ban In Massachusetts by Erik Sass

    Advocates are waging a battle against alcohol advertising on public property as the Ways and Means Committee of The Massachusetts House of Representatives considers HB851, which would ban alcohol advertising on a variety of publicly owned spaces, including transit advertising surfaces and structures owned by the Massachusetts Bay Transportation Authority. ...Read the whole story

  • Time Warner's Medialab: 'Unmatched' Look Inside Consumer by Wayne Friedman

    Following other media companies and media agencies' efforts, Time Warner has opened up its Medialab in New York City. The project features biometric monitoring and eye-tracking, a 50-seat screening room, in-home living room simulation, live broadcast capability and what it says is a complete 360 media-to-retail experience. ...Read the whole story

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